Douwe Egberts will be sponsoring Channel 4’s new drama series A Dance to the Music of Time. Sponsorship idents will appear both throughout and at the beginning and end of the four two-hour films.Subscribers can access the Sponsorship database by selecting “Sponsorship” from the drop-down box at the top of this page.C4: 0171 396 4444
IPC Magazines and BT have arranged to provide interactive versions of Loaded and Marie Claire magazines via BT’s Touchpoint Multimedia kiosks.The interactive magazines will be launched at the beginning of October to coincide with BT revamping the service. The 200 Touchpoint Kiosks, located all around London, are free to browse and provide a variety of… Continue reading Marie Claire And Loaded Appear On BT’s Touchpoint Service
Don Cruickshank, director general of telecoms watchdog Oftel, has said that he will be stepping down from the post when his term of office ends in March next year.Mr Cruickshank plans to split his time between public and private sector activities. He has already accepted a part-time role with the Education and Public Access Task… Continue reading Cruickshank Steps Down From Oftel
Mindshare, the operation formed from the merged media arms of Ogilvy & Mather and JWT, will take third place in the table of UK media specialists. Bringing the Network’s £211.15m and JWT’s £174.28m (1996 ACN MEAL billings) together will put Mindshare behind Zenith at £554.29m and TMD Carat with £400.66m.As reported on yesterday’s WPP Buy… Continue reading Mindshare To Take Top 3 Media Spot
President Bill Clinton has spurned the $368.5 billion deal that was reached earlier this year between tobacco companies and various US states that had sued the industry in order to recover the health-care costs of treating smokers who had allegedly contracted their illnesses through tobacco consumption. Presidential approval was necessary for the deal to be… Continue reading US: Clinton Rejects Deal
The European Advertising and Media Forecast, published on behalf of the UK Advertising Association, records that adspend in the EU grew by 2.5% in real terms in 1996. Forecasts for 1997 and 1998 are 3% and 2.6% respectively. (Source: European Advertising and Media Forecast, September 1997).
The Belgian Flemish Socialist Party has called for the banning of all tobacco advertising in Belgium and the establishment of a ‘tobacco prevention fund’ to be financed through higher tobacco excise duties.
The German Health Ministry has repeated its opposition to an outright ban on all tobacco advertising in the EU. The minister, Mr Seehofer, has said in an interview that the experiences of other countries shows that tobacco advertising bans do not influence the overall consumption of tobacco.
The European Parliament has adopted a compromise agreement on the Council Comparative Advertising Directive. Ria Oomen-Ruijten MEP (NL, EPP), rapporteur for the Parliament’s position, emphasised the need for harmonisation to protect consumers. She said that the new agreement lays down rules that will assist consumers by insisting on objective information in the ads. While comparisons… Continue reading EU: Comparative Advertising Rules Agreed
