Quarter 2 Rajar figures released today show that for all local commercial radio stations, audience share rose to 40.2% from 38.5% last year, with weekly reach rising from 49% to 50%.Amongst the Stations reporting for the first time this quarter there was a good result from Mix 96 which acheived a weekly reach of 34%… Continue reading Rajar Q2 1997- Local Commercial Summary
IPC Magazines is appointing Eileen Melville to the position of advertisement systems director across all three of the company’s publishing groups.David Gibbs left his position as research executive at BSkyB last week to take up a new role at Flextech.IPC: 0171 261 6575Flextech: 0171 299 5000
Commercial radio has continued it’s upward trend in it’s battle for listeners against the BBC. It’s share for the second quarter of 1997 shows that the majority of listeners chose commercial stations. The 50.2% slice of the market improved year-on-year from 49.3%. Meanwhile the BBC went from being marginally behind in 1996 with 48.6%, to… Continue reading Commercial Radio Success Continues
The IPA has published a new document called The Business which explains the value of IPA Business-to-business agencies. According to the IPA, Business-to-business accounts for more than half the gross income for over 30 agencies that have IPA membership and play an important role in almost half of the 200 agencies with membership.Keith Nicklin, Chairman… Continue reading IPA Publishes Business Document
Commercial radio has continued its upward trend in its battle for listeners against the BBC. Its share for the second quarter of 1997 shows that the majority of listeners chose commercial stations. The 50.2% slice of the market improved year-on-year from 49.3%.Yet on the national scale a decrease was evident with the 10.1% figure recorded… Continue reading Commercial Radio Increases Its Majority Share
Southern Newspapers has appointed Jonathan Shepherd Managing Director of SN Magazines, following the company’s decision to move into the magazine sector. His role, based in London, will be to build a strong portfolio of titles through launches and acquisition.Southern Newspapers already owns Southernprint (Web Offset) Ltd one of the UK’s main magazine printers and publishes… Continue reading Southern Newspapers Moves Into Magazine Market
According to a report carried out by BMRB on behalf of Mintel Marketing Intelligence around 86% of the people read a regional newspaper of some type. 60% of those questioned read weekly free newspapers, compared to only 25% for dailies.The research also found that single most important reason for buying regional newspapers was to obtain… Continue reading Future Looks Bright For Regional Papers
According to the report Social Focus on Families published by the Office for National Statistics (ONS) the image of the traditional family is disappearing. The number of first time marriages has halved, while the number of divorces has increased by three times. Lone parents now account for around a quarter of all families with children.… Continue reading Traditional Family Structure Changing Says New Report
New PHD has confirmed that Mike Anderson is joining the company from CIA Medianetwork. He will be taking up the role of marketing director which is the same position he held at CIA.…John Walters, sales director at Classic FM is set to replace Jane Wroe as sales director at L!ve TV on 4th September.… Simon… Continue reading Appointment News
The latest Television Viewing report for the second quarter of 1997 shows that viewing has risen slightly to 3.41 hours of average daily viewing. This reverses the decline over the last two quarters.The report also found that Channel 5 has captured a weekly viewing share of just under 3%, plus a 5% of commercial viewing.… Continue reading IPA Second Quarter Trends Report – Channel 5 Watched By 3%
