Mike Wright, currently sales and marketing director at Wolverhampton’s Express and Star, is to join the Newspaper Society in June as commercial development manager within the marketing department.Wright will manage the support service to regional publishers across commercial activities in the local market place and will be responsible for the events programme. He replaces Tim… Continue reading Wright Moves At Newspaper Society
IPC has announced that it will be launching Horse Magazine, a practical monthly title for horse riders, on June 12. This will coincide with the start of the Bramham Horse Trials which the title is sponsoring.Publisher Simon Owen said: “Whilst we enjoy a strong presence in this sector, there is a clear market opportunity for… Continue reading New Title For IPC
The Queen’s Speech, delivered today, confirmed that the Labour Party would introduce a ban on tobacco advertising in the next Parliament.Other announcements made include the introduction of referendums for the devolution of Scotland and Wales, payment of interest on late bills for small companies, educational reform, the election of a mayor for London and a… Continue reading Tobacco Ad Ban Confirmed In Queen’s Speech
ITV and the Incorporated Society of British Advertisers are rumoured to be planning a joint representation to the Independent Television Commission to ask it to take another look at its recent criticism of ITV, according to Marketing.In its annual report the ITC criticised ITV for showing too many dramas and entertainment programmes and not enough… Continue reading ITV And ISBA May Challenge ITC
The UK Government has announced that it will ban tobacco advertising, and will explore other measures to augment the ban with the objective of reducing tobacco consumption in the UK. It will do so after a white paper consultation process and after examining the results of a forthcoming seminar of British and international experts in… Continue reading UK: Government Announces Ad Ban
The Radio Authority is advertising a new ILR FM licence to serve part of South-East London. Coverage will be contained primarily within the Boroughs of Lewisham and Bromley and parts of Southwark. It will not be possible, within the frequency resources available to serve all of this area. It is up to applicants to indicate… Continue reading Radio Licences Up For Grabs
Broadcast sponsorship has reached new levels of viewers’ awareness and acceptability, according to the latest figures from ITV’s TOM tracking study.The research, carried out for ITV by NOP, reveals that: Viewers’ recall of seeing any broadcast sponsorship recently has reached 76% – an increase of 8 points above the previous all-time high When asked, 92%… Continue reading Recall For TV Sponsorship Reaches Record High
Body Shop is considering a number of new promotional options with Drum PHD. One of the topics under discussion is advertising supplied TV programming.If this idea was to bear fruit, the current ITC rules would prevent the retailer from producing a programme about the cosmetics and beauty business. Although, Body Shop may be able to… Continue reading Body Shop Considers TV Venture
Cable & Wireless has announced record financial results for the year ended 31 March 1997. Turnover was up 13% on the previous year to reach £7 billion, while pre-tax profits hit £1.4bn, up 12%.The company is also looking forward to success with Cable & Wireless Communications, its 52% owned venture with Nynex Cablecomms, Mercury Communications,… Continue reading Cable & Wireless Announce Record Results
Colgate Palmolive and SmithKline Beecham complained to the Advertising Standards Authority about each others’ adverts. Both cases are detailed in this month’s ASA Report.SmithKline Beecham objected to a poster for Colgate Total Fresh Stripe that was headlined: “Outstrips other Stripes” and showed two toothbrushes one with a small amount of striped toothpaste on it, the… Continue reading Aquafresh And Colgate Both Get A Pasting
