ISBA has conducted a survey of nearly 200 major companies and found that a fifth were already advertising or planning to advertise on the Internet.Of the companies that confirmed their interest in advertising on the web, 100% stated that a certificate from ABC//electronic would be of value. The growing number of companies now registering for… Continue reading ISBA Announce Internet Results
Ed Needham has landed one of the most sought-after jobs in the magazine world; he has been appointed as the new editor ofFHM. Formerly deputy editor of the title, Needham has been acting editor following Mike Soutar’s move to Kiss 100 last month.Emap is now considering launching FHM in France.Emap Metro: 0171 436 1515
IPC Magazines has appointed Matthew Line as the new editor of Homes & Gardens.Line joins IPC from Redwood Publishing where he was group editor of the home interest titles.IPC: 0171 261 5261
Alan Yentob, previously director of programmes at the BBC, has been promoted to director of television BBC Broadcast in the wake of Michael Jackson’s defection to Channel 4. He will also become the deputy to Will Wyatt, chief executive of BBC Broadcast. The move will take place on June 16.BBC TV Centre: 0181 743 8000
The proprietor of the Daily Mail, Lord Rothermere, has hinted that the title may become pro-Labour in the near future. He first sparked the speculation by moving from the cross-benches in the House of Lords to the Labour side and it is reported that he said on BBC Radio 4’s World At One that if… Continue reading Daily Mail Could Support Labour
The Racing Post has appointed Amra Ltd to support its drive to win a share of mainstream consumer advertising revenue. This is the first time that the paper has employed a sales house.“Working with Amra, we identified an opportunity to increase the Racing Post’s revenue significantly by maximizing its ability to target that notoriously inaccessible… Continue reading Amra Wins The Race
CIA Group PLC, Europe’s second largest independent media buyer, is to put the final link into its European agency chain with the conditional acquisition of Scandinavian media specialist MarMedia Group.The MarMedia Group, whose agencies trade as Media Marketing Group, is one of the top two media specialists in the region. In Sweden, the Group is… Continue reading CIA Move Into Scandinavia
The ITC’s annual survey of average monthly subscriptions has revealed that the average monthly television subscription, paid by customers, stands at £24.50 (inc. VAT). This means that television subscriptions across the cable industry total £577,750,909 (inc. VAT) on an annual basis.At 22%, the latest cable television penetration rate is the highest ever recorded for the… Continue reading Cable Subscriptions Exceed Half A Billion Pounds
Zenith Media has published its six-month UK Television Forecasts to 2003 covering advertising, viewing, satellite, cable and audience costs-per-thousands.According to the report, total UK advertising expenditure grew by 7% in 1996, 4.5% in real terms after accounting for RPI, and is forecast to rise by a further 6.9% this year, or 3.8% in real terms,… Continue reading TV Forecasts
Only five national newspapers recorded year on year increases in their six-month NRS figures for April. Both of the Telegraph titles performed well, with the Sunday paper increasing over 22% to 2.320 million and the daily growing 17% to 2.835 million. The Daily Mail‘s readership had the third largest growth during the month with a… Continue reading National Newspaper NRS – April
