by Lionel Stanbrook, Deputy Director-General, UK Advertising AssociationFor some, the ‘New Labour’ government is a good expression of successful brand building. The process even used commercial terminology. Adding the word ‘new’ before the name of the product is a particularly old marketing trick – and it worked – but the claim still has to be… Continue reading New Labour and Advertising
(Updated News Item)The Queen’s Speech, delivered today, confirmed that the Labour Party would introduce a ban on tobacco advertising in the next Parliament.Tessa Gooding, speaking on behalf of the Insitute of Practitioners in Advertising, told Newsline that the IPA was “disappointed” at the ban, saying that it represented “a serious infringement to the democratic process… Continue reading Tobacco Ad Ban Confirmed In Queen’s Speech
The EC last week finally adopted a Green Paper on the Principles of EU Food Law. The Green Paper reviews current legislation affecting the agri-food sector and invites comments on how legislation and procedures can be improved in the interests of public health and consumer protection. Advertising is not a major pre-occupation of the Paper,… Continue reading EU: Green Paper On Food Law
A new group of public affairs practitioners, the Society of European Affairs Practitioners (SEAP), will be established formally in Brussels on 27 May 1997. This will coincide with the establishment of a Code of Conduct for lobbyists, following the approval of new procedural rules within the European Parliament.
A draft Directive on financial services distance selling is scheduled to be drawn up by the European Commission in September. This follows the Commission’s promise to propose such a Directive after financial services were left out of the main directive on distance contracts, which has now been adopted by the Council of Ministers.
Dutch Health Minister Els Borst is reported to have written to the UK Health Minister, Frank Dobson, seeking information on the UK’s approach to the Commission’s tobacco advertising proposals at the forthcoming Health Council on 5 June. The UK now seems unlikely to endorse the proposals immediately, following the announcement that it will publish a… Continue reading EU: Presidency Awaits UK Decision
While there was considerable disappointment at the Commission’s inability to agree to take action earlier this year against the sponsorship aspects of the French Government’s Evin Law, which bans all alcohol and tobacco advertising, a more significant case is about to be considered. The case, which is also brought by the Amsterdam Group on behalf… Continue reading EU: EC To Consider Action Against Loi Evin
The 1997 Banner Survey was published yesterday. This annual study published by the IT marketing services company Banner & Co, analyses the purchasing and readership habits of computer decision-makers in all types of businesses.Many IT insiders were surprised to discover that only 39% of all the UK’s small companies have a computer, there has been… Continue reading The 1997 Banner Survey
There were fewer complaints in the first quarter of this year about the quality of radio adverts on commercial radio than there were about the quality of programmes. These findings are detailed in the Radio Authority’s Quarterly Bulletin for this period.Between January and March of this year the Authority received 80 complaints about advertising and… Continue reading Fewer Ad Complaints
Classic FM was named national radio station of the year in this week’s Sony Radio Awards. This is the second time the classical music station has won this award in its four year history. The judges recognised the station’s quality, consistency, creativity and its accessible and impressive programme menu.Local radio station of the year went… Continue reading The Sony Radio Awards 1997
