Fox Kids Network has redesigned its idents, sting bumpers and trailer graphics to give the channel a complete new image. This is the UK development of a global brand building campaign undertaken by Fox Kids Networks Worldwide. Managing director, Rod Henwood commented: “This is a major development of our on air brand. We have created… Continue reading Fox Kids Gets New Look
MediaTel’s new integrated Regional Media Database has now launched. Version 1 of this extensive new planning service enables users to analyse media opportunities by any marketing area they wish to create or by any pre-selected media area (ITV area, RAJAR region, Cable Franchise area).Areas can be created using any combination of postcodes, or via a… Continue reading MediaTel Launches Regional Planning Database
Carlton Communications this morning reported interim financial results which show an increase of 11% in pre-tax profits to £158.6 million. This is on the back of turnover which rose nearly £50 million to £896 million. Carlton said that the main reason for the increases was a good sales performance for the period.The broadcaster also expects… Continue reading Carlton Reports Strong Growth
The British Design and Art Direction (D&AD) interactive multimedia awards will be announced tomorrow evening in London. The awards will be presented for achievements in creativity, interactivity and technology. It is understood that of the three prestigious silver awards, two have gone to UK companies with the third going to a US outfit.The awards, scheduled… Continue reading Multimedia Awards To Be Announced
Michael Bloomberg, owner of the financial information system of the same name, is said to be considering the launch of a business newspaper in the UK.In interviews given to the FT and the Independent On Sunday on the back of his new autobiography, Bloomberg by Bloomberg, he says that the launch of a mid-market business… Continue reading Bloomberg Considering Financial Newspaper Launch
Lloyds Bank will be sponsoring ITV’s Tournoi De France football tournament between the UK, France, Brazil and Italy.There will be six one hour highlight programmes. The first goes out on June 3 and the last on June 11.The deal was negotiated by Tim Brady and Paul Vaughan at API Consulting on behalf of the Lloyds… Continue reading Lloyds Bank Do Deal With ITV
The Channel 5 9pm movie, much trumpeted as a popular alternative to other channel’s offerings, can be seen as a general indicator of 5’s success since it launched at the end of March. This is not only because 5 itself placed so much faith in it as an audience puller, but because advertisers did too.… Continue reading Channel 5 Analysis – The 9pm Movie
Channel 4 has announced that its profits this year will be “substantially lower than in 1996” due to Channel 5 diverting ad revenue away from the channel. A generally fragmented and “intensely competitive” market was also cited as the reason for a drop in profits.The announcement was made in the broadcaster’s Reports and Financial Statements… Continue reading C4 Feels Pressure Of 5
The government is considering banning the advertising of alcopops. This follows revelations in the press that the beverages are aimed at 16 and 17 year olds.The Home Secretary, Jack Straw is concerned with the link between under-age drinking and teenage crime. He is determined to do everything in his power to reduce the number of… Continue reading Possibility Of Alcopop Ad Ban
In Cordiant’s AGM trading statement, Charlie Scott, chairman, commented: “1996 has been a good year for the company and that is reflected in the declaration of a dividend, the first since 1990. With financial stability restored to the group, your Board has been in a position to consider a number of options that would continue… Continue reading Cordiant Brings Dividends
