The Commission has stepped back from tackling the French government head-on over its highly controversial Evin Law, which outlaws virtually all advertising for alcohol and tobacco products. The Commission has also dropped its opposition to the ban on alcohol advertising in French soccer stadiums where games in the 1998 World Cup (hosted by France) will… Continue reading EU: Commission Backs Down On Loi Evin
Laser Satellite and Cable has coordinated a sponsorship deal for Granada Good Life ‘s Food and Wine programme strand. Sharp’s Microwave Magic will sponsor the strand with a package of air-time and advertorials.Themed road-shows will take place during the summer at county shows and shopping centres nationwide. These will feature practical demonstrations and a competition… Continue reading Sharp Sponsor
On 1 April the White House confirmed that President Bill Clinton has requested the Federal Communications Commission (FCC) to study the possibility of sharply restricting or banning spirits advertising on TV.
Newsline coverage of the Channel 5 launch will include agency reactions, overnight viewing figures and a round-up of opinions from the national press.Johnston Press, the Edinburgh based publisher, will announce its financial results on Wednesday analysts are predicting pre-tax profits of between £21 and £22 million. The full story will be available on Newsline tomorrow.This… Continue reading The Week Ahead
Average weekly cinema admissions fell 18.6% year on year in February to a figure of 2.53 million, according to the Cinema Advertising Association. This is compared to 3.11m in February last year. The total for the month was 10.122m, compared to 12.882 in 1996.Films in February included Sleepers, Evita, Shine and First Wives Club.The latest… Continue reading Cinema Admissions Fall Almost 19% In February
The Office of Telecommunications, OFTEL, has the job of regulating conditional access services for digital TV. OFTEL issued draft guidelines last December, aimed at ensuring access to conditional access services is fair reasonable and non-discriminatory between broadcasters *Oftel Aims For Fair Digital TV.The response to this draft led Don Cruickshank, director general of telecommunications, to… Continue reading Watchdog Barks At Digital TV
Graduate Consumers, a survey sponsored by MTV and conducted by High Fliers Research, has found that the ‘Class of 97’ are ambitious, materialistic individuals who are enthusiastic users of the latest technology and are strongly influenced by the media.Over three quarters of finalists, 77%, watch BBC1 daily and two thirds saw ITV every day. Eastenders,… Continue reading Student Media Habits
The latest issue of the authoritative Cultural Trends Journal was published today. The independent report brings together quantitative and qualitative data to provide an overview of the nations cultural preferences.The study challenges the idea that people only want news and culture in easily digestible sound-bites. The figures show that contrary to popular belief, the nation’s… Continue reading TV Viewing Down
ITV could be forced to move the News At Ten or face falling ratings when Channel 5 launches its nightly 9pm movie, according to CIA MediaLab’s latest Sensor survey.When asked how they feel about News At Ten, 62% of all respondents said it should be moved to a different time. Of 15 to 24 year-olds,… Continue reading Survey Reinforces View That News At Ten Should Move
The Broadcasting Standards Council’s Complaints Bulletin has published it complaints bulletin for March.Billy Connolly’s World Tour of Australia received 75 complaints from viewers about bad language. Connolly is known for his foul tongue, his previous series based on a tour of Scotland received complaints, but the Council rejected them. This time round the comedian was… Continue reading Billy Connolly Fails To Get Off Scot Free
