Northcliffe Newspaper Group’s Carmarthen Citizen has been relaunched in a move aimed at providing more of a complement to its sister paid-for title the Carmarthen Journal .The free newspaper will now be called the Carmarthen Herald and will increase its distribution by 500 copies to almost 7,700. This is expected to increase again to 10,000… Continue reading Northcliffe Relaunches Carmarthen Citizen
The National Theatre, on London’s South Bank, played host to the IPA’s tribute to last year’s best advertising campaigns. Good use was made of the setting as the audience in the Oliver Theatre were treated to a spectacular opening as dramatic, gradually louder, music pre-empted the flashing lights of the ‘Guys & Dolls’ backdrop. From… Continue reading It Pays To Advertise
Mills & Allen has promoted its national sales manager, Kevin Shute to director of sales. This follows the resignation of Paul Shearing who has left to become deputy managing director of Poster Publicity.Zest also approved an internal promotion this week, Emma Hewson, previously head of advertising sales, is to take on the newly created position… Continue reading New Recruits
The April issue of IPC’s Family Circle magazine will go on sale tomorrow with a new editorial focus and a new section devoted to supermarket shopping.IPC says that there will be a “re-focus of the magazine’s core values to concentrate on a number of key elements”. These include more of a focus on real life… Continue reading Family Circle To Get New Focus
The February edition of Mediapolis’s Media Monitor reports that box office takings for the top 5 grossing films in 1996 were up more than 50% year-on-year. Accordingly, cinema admissions showed an overall 8% increase year-on-year, reaching 123.5 million. In 1996, 12 films grossed more than £10 million at the box office, the previous year only… Continue reading Box Office Takings Up 50%
Advertising Works 9, the latest in the IPA Advertising Works series, is available from the IPA priced £48.A separate training manual and video, based on the 1996 winners and targeted at the academic community, are also now available from the Institute.IPA: 0171 235 7020
LWT’s one-off dramatisation of Jane Eyre came in as the top drama of the week, with an audience of 12.52 million. Considering the amount of new period drama we’ve seen recently it’s about time this classic had the treatment. It makes a nice change to move away from the ‘wit’ and ‘sophistication’ that is found… Continue reading TV Viewing Summary W/E 09/03/97
The percentage of female Internet users has grown over the past year from 27% to 35% of all UK surfers, according to the latest research from NOP.Findings also reveal that more than 4.5 million people in Britain have tried the Internet during the past twelve months, with home usage rising from around 420,000 in December… Continue reading Female Internet Users Grow
Newsquest Media will be particularly pleased with the recent batch of VFD figures. Out of the ten free regional titles which had the best year on year increases, Newsquest published three: the Consett & Stanley Advertiser recorded an increase of 28.3% to 31,237; the Darlington/Aycliffe/Sfield Advertiser increased its VFD by 19.8% to 64,110; and the… Continue reading Regional VFDs – Free Titles
Abbott Mead Vickers is announcing its full-year results tomorrow and analysts are predicting strong figures for the ad group.It is predicted that there will be a 33% increase in pre-tax profits to roughly £14m. Billings have increased 24% to £306m, aided by major account wins such as Wrangler Jeans. Other major clients include Volvo and… Continue reading Good Results Predicted For AMV
