J Walter Thompson is reported to have signed a sponsorship deal with the Oxford Street Traders Association on behalf of an undisclosed client. JWT has booked two months exposure every year for the next three years, including the turn of the century. The sponsorship will include Christmas lights and decorations and it is rumoured that… Continue reading Oxford Street Sponsored Into The Next Century
A good week for ITV on the drama front, with the final episode of Reckless watched by 11.95 million viewers, and the one off return of Hercule Poirot achieving an audience of 11.18 million. The return of Stars in Their Eyes seems to have laid waste to the slipping success of BBC1’s Saturday night drama… Continue reading TV Viewing Summary W/E 16/03/97
With the General Election fast approaching, a multitude of related Internet sites have sprung-up.http://news.uk.msn.com/news/default.asp will take you to the Microsoft News Decision 97 site. Microsoft News is the first on-line team to secure a Lobby pass for an on-line journalist. Nick Assinger, who has been political editor for the Daily Mail and the Daily Express,… Continue reading Web Sites Of The Week – General Election Special
IPC’s Mizz magazine has won an award for a report into racism. The article was the joint winner of the Race in the Media Award, run by the Commission for Race Equality, along with Time Out.IPC: 0171 261 6575
ITV has today announced that it has acquired live and exclusive rights to both of the European Cup-Winner’s Cup semi-final legs between Liverpool and Paris St Germain.This will be in addition to its live coverage of the UEFA Champions League and means that on April 9 ITV will cover Man United v Borussia Dortmund and… Continue reading ITV Wins European Football Rights
BT has launched a new pricing option for Internet users who want on-line services but are not expecting to spend long periods on-line.Called Plan 180, it gives three hours access to BT Internet for £4.70 per month. BT say that, at the equivalent of 13p per day, this is one of the cheapest and most… Continue reading BT Targets Light Internet Users
The Radio Authority has received 13 applications for the new regional ILR licence for the Solent area. The applicants for the FM licence are:Crest 105 – (Corporate Radio Ltd, Joseph Swain 01209 314 400): The programme will be centred around melodic contemporary and easy-listening music, with news, weather, travel and leisure for over 35 year-olds.Heritage… Continue reading Solent Radio
The Independent Radio and Television Commission has short-listed four applicants for an independent radio licence for Limerick city and county. The Commission hopes to make the decision on the successful applicant by the end of April.The four short-listed applicants are as follows:Treaty Broadcasting Ltd – Contact Michael McNamara: 0161 401 111Limerick Radio and Media Ltd… Continue reading A Licence For Limerick
The ITC has issued a formal warning to Carlton Television for significant breaches to the programme code. This warning was issued in relation to Now We’re Talking, broadcast in December 1996. The Commission decided that there were several breaches of the programme code and the code of programme sponsorship. The Commission felt that BT Talkworks… Continue reading Carlton, BSkyB And Tyne Tees Receive Formal Warnings
It is reported that Chris Forrest, planning director of Duckworth films is quitting to join Red Spider, the planning group. Rachel Walker will takeover his responsibilities at Duckworth.Meanwhile, Felix Velarde planning director at Hyperinteractive has left the company, which he helped to start-up, to find a rival agency. His new agency <Head> New Media is… Continue reading Directors’ New Plans
