According to agency estimates, total TV revenue for February reached £159.81m, up 4% on the previous year. Of this, ITV came in at £121.81m and Channel 4 brought in £38m.Carlton boosted its revenue by almost 2% points year on year to gain an ITV market share of 17.76% while Meridian had the next biggest increase,… Continue reading TV Revenue – February
Paul Bay, has left Leo Burnett to join M & C Saatchi as international media director. Bay takes over from David Green and will be responsible for strategic planning.M & C Saatchi: 0171 543 4500
Leagas Delaney won the top gold awards at Campaign‘s Press Awards on Wednesday with its work for Adidas. It took the gold in the best individual ad category with “A make your own B” and the gold for best campaign with the same ad in addition to its “free” work.“A make your own B” also… Continue reading Leagas Delaney Wins Campaign Press Awards
The Media Vehicle, the in-store media company, has added Nescafe, Muller Yogurt and Procter and Gamble to it’s list of trolley ad clients.The agency’s floor posters’ network has also had a boost; Dillons has decided to carry the new medium in over 250 of its convenience stores nationwide.The Media Vehicle: 0171 453 4888
UK advertising agencies do not understand new media, lack the technical skills to implement it, and find the pace of development difficult to keep up with. These are some of the findings of a new survey conducted by new media consultancy Upstart and published in this week’s New Media Age.In general the survey found that… Continue reading UK Agencies “Do Not Understand New Media”
The February Retail Price Index was announced this morning as 155.0, an increase of 0.4% on January and a rise of 2.7% on February 1996.For RPI trends subscribers can access MediaTel’s Encyclomedia section in Talking Windows.
Future Publishing has announced that it is relaunching Mountain Bike Pro for the second time. The title was wheeled out of its bike shed for the first time back in 1993 *Future Bike Title, it returned for an overhaul at the beginning of last year and now its latest relaunch has been set for April.… Continue reading Another False Start For Mountain Bike Pro
The magic of Alton Towers is supposed to have arrived on the Net. The Alton Towers site can be found at http://www.alton-towers.co.uk/opening.html, but unfortunately the magic must have fizzled out on route.Holiday brochures on Alton Towers are far more exciting to look at than this site. It is primarily text-based, the pictures that are available… Continue reading Web Site Of The Week – Alton Towers
Cable & Wireless, the recently merged cable giant * Cable Companies Merge, has announced the appointment of Ruth Blakemore as marketing director.She is currently marketing director of Bell Cablemedia and was previously new business director at DMB&B/IMP. Blakemore also set up her own marketing agency, Fusion Marketing.Her appointment coincides with that of Philip Langsdale as… Continue reading C&W Appoint Marketing Director
Abbott Mead Vickers plc published its preliminary results today for the year ending 31 December 1996.1996 proved a highly successful year for the company. Turnover was up 25% to £358.4 million and operating profit rose 32% to £13.76 million. As a result, earnings per share increased by 27% year-on-year to 24.06p. Dividends per share were… Continue reading Earnings Per Share Up 27% At AMV
