The Daily Mail is launching a subscribers only web-site dedicated to the Royal Family. The paper is aiming the site at non-UK English speaking-territories and is hoping to profit from both subscriptions and advertising.The Daily Mail : 0171 938 6000
David Elstein, chief executive of Channel 5, yesterday announced that the channel had completed the retuning of 90 per cent of VCRs, the minimum amount required by the ITC. This now clears the way for the channel to launch as planned on Easter Sunday.The ITC still has to officially approve C5’s claims, though it is… Continue reading C5 On Target With Retuning
The Mirror Group has announced financial results for 1996 which show that pre-tax profits have risen to £82.2 million against £77.1 million the previous year. Turnover was up 7% to £537.7m.Within its newspaper division there was a 6.7% rise in advertising revenues and losses from the 46%-owned Independent were reduced by 43%. Losses at L!ve… Continue reading Strong Results For Mirror Group
A report carried out by Willott Kingston Smith has found that British agencies are making profits that for the first time exceed those of pre-recession 1985.All sectors of the industry showed increased income, but the fastest growing areas were found to be direct marketing and sales promotion and public relations. The design sector continues to… Continue reading More Good News For Agencies
ITV sales houses Laser and TSMS have agreed to consider carrying extra advertising minutage on the stations they represent, according to Campaign.The move was apparently prompted by Proctor and Gamble calling for more minutage at last week’s ISBA policy conference. Carlton UK Sales has said that although it rejects the principle of more minutage in… Continue reading Sales Houses To Consider Extra Minutage
The Electronic Telegraph is now selling advertising for other web-sites. Chelsea Football Club is reported to be the first client of the newly established new-media sales house.The Electronic Telegraph’s sales team has been expanded to cope with the new business.The Electronic Telegraph: 0171 538 5000
Big names and bright stars form part of BBC TV’s £255 million Spring and Summer package. Auntie has fifteen brand new entertainment shows and nine new dramas lined-up for transmission.Drama addicts will be spoilt for choice, with both Channel 4 and the BBC promising a bag of goodies in this genre. Channel 4 lifted the… Continue reading The BBC Unveils Its Spring Schedule
TV viewers have mixed feelings about Channel 5 and its proposed programme line-up. Viewers are also apathetic about retuning but are looking forward to a nightly 9pm movie, according to new research by CIA MediaLab.In terms of programming, C5’s soap opera, Family Affairs, faces an uphill battle as 76% of TV viewers surveyed say they… Continue reading Poll Reveals Mixed Feelings About C5
http://www.isba.org.ukThe Incorporated Society of British Advertisers, ISBA, set-up in 1990, has always embraced new forms of marketing communication, and the organisation has just gone on-line.The site, designed by MediaTel, is easy to navigate and clearly laid-out. There are two sections to the site, for members and non-members.The non-members’ pages fill the visitor in on the… Continue reading Web Site Of The Week – ISBA
Midland Independent Newspapers, the regional media group, has announced this morning that its pre-tax profits for 1996 reached £16.6 million, up 4.7% on 1995. Turnover for the year also increased, up from £95.172m to £105.353m.The group said that the year was one of sharp contrasts in its newspaper division. In the first half, newsprint prices… Continue reading Midland Profits Rise To £16.6m
