The fourth quarter of 1996 saw the cable TV penetration rate reach 22.4%, the highest level for four years, according to new ITC statistics. This is an increase of 1.2% points on the third quarter and 0.4% points year on year. Overall in the last quarter 257,392 new subscribers signed up for cable services.Cable TV… Continue reading Cable Penetration Reaches Highest Level For 4 Years
It is reported that Channel 5 will be able to reach a greater proportion of the UK audience faster than was originally anticipated.The government gave permission last year for Channel 5 to use extra frequencies for the next five years; enabling it to reach an extra 3 million viewers *Channel 5 Could Reach More Homes.… Continue reading Channel 5 Gets Bonus Viewers
AMV BBDO’s advertisement for Alka Seltzer drew 40 complaints in January from viewers concerned that its reference to cannibalism was in bad taste. The ad featured two shipwrecked men in a lifeboat and ended with only one man in the boat and the voice-over: “Alka Seltzer – when you’ve eaten something you shouldn’t have.” The… Continue reading Alka Seltzer Ad Draws Complaints
The UK’s first nationally recognised Institute of Professional Sales will launch on Friday. This signals an important shift in business attitudes towards sales people. According to the Institute’s chief executive, John Mayfield: “We have finally attributing ‘professional’ status to a sector, which has historically, been considered the poor relation of marketing.”A number of companies, including… Continue reading Institute For Sales
The real upset in this week’s ratings has to be Emmerdale‘s triumphant victory over Eastenders on Thursday. A special one hour episode of the country soap placed it in direct combat with the residents of Albert Square and it would seem that as far as the viewing nation is concerned there was no contest: audience… Continue reading TV Viewing Summary W/E 23/02/97
Datamonitor, the research analysts, predict that IT budgets for media companies will grow significantly between now and the year 2001. This budget expansion will be largely fueled by the need to adopt, or up-date, new digital systems.Datamonitor predict that growth in digital systems will result in £448 million expenditure on hardware and packaged software within… Continue reading IT Budgets On The Up
The Department of National Heritage has announced a new National Lottery film franchise scheme which will bring new investment of over £150 million in British films over the next six years. This is in addition to the £81m already awarded to film and cinema projects by the Lottery.Virginia Bottomley, the National Heritage Secretary, said: “It… Continue reading Film Industry To Receive £150m
The April issue of .net magazine will have the political spectrum covered; there will be a special election feature and a choice of two covers – one red and one blue. The two main party leaders, Blair and Major, will be the cover stars.This gimmick is expected to attract more readers and point Internet users… Continue reading .net Gets Political
