NRS figures for August ’96 to January ’97 reveal a disastrous month for the Express On Sunday, which fell 27.3% year on year to 2.935 million. This is the lowest ever NRS for the title, representing an almost continuous decline from the late ’80s when it was read by over 6 million people. Its sister… Continue reading National Newspaper NRS – January
Cinema admissions in January reached 2.67 million per week. This represents a 5.6% decrease year-on-year. This brought the total admissions for the month to 11,814,182. The moving annual total was 122,775,902.For the latest Cinema data subscribers should click here.Source: CAA
The front-cover of Xtreme Lifestyle does not bode well for what lies between the covers: the sentence “‘Nuff Diving. Wanna Get The Girl? The Only Way Is Down” suggests that all this mag will be is yet another title milking the success of the “babes and booze” lads market. The editorial as well sounds over-blown… Continue reading First Issue Review – Xtreme Lifestyle
Agency estimates put the total terrestrial television revenue for January at £166.65m, which is an increase of 2.88% year on year. Of this, ITV brought in £128.15m and Channel 4 came in at £38.5m.In terms of impacts the year on year percentage drop for Housewives/Children reached double figures again in January, falling 11.2% to 6,250… Continue reading TV Round-Up – January
Carlton Communications is reported to be one of the leading contenders for Rank’s film distribution business.The business was put up for sale last week and analysts are predicting offers of £100 million. However, the rights to many of the films in Rank’s library have already been sold; this could mean that the price tag will… Continue reading New Rank For Carlton
Marshall Advertising has realigned its media planning and buying into Ideal Media. Marshall’s media director, Jeff Taylor has joined Ideal as a director and partner.Ideal will now accommodate all Marshall’s full-service clients and, at the same time, pursue independent business.
Sold is a new business title that is targeting sales professionals from all industries. It is reported that the magazine will be sent free to 10,000 sales managers and directors. Sold will have a strong lifestyle and consumer feel.
Childwise Winter Monitor 1996/7 has found that the percentage of children watching commercial terrestrial television in the morning has fallen from 70 to 44% over the last year.Children’s overall pre-school viewing has also fallen 1% year-on-year to 60%. The Big Breakfast recorded the greatest fall, with its share of kids viewing down by a third.… Continue reading Kids Give The Thumbs Down To The Big Breakfast
Abbott Mead Vickers BBDO has risen to the top of the Campaign Top 300 Agencies league with ACN MEAL billings of £306.81 million in 1996, a 24.29% increase on 1995’s figure of £246.85m.Saatchi and Saatchi (excluding K Advertising and Team Saatchi) dropped from its top spot last year to 5th, with billings of £224.34m. This… Continue reading AMV Tops Campaign League
The Independent is giving away a 64 page fashion magazine free with this Saturday’s edition of the newspaper. The supplement is being produced in association with Paul Mitchell hair-care products.The Daily Telegraph is also running a fashion promotion. The paper is offering readers the chance to enter a prize draw. One winner per day will… Continue reading The Independent Is The Font Of Fashion
