For the first time ever, satellite channels are taking more than 40% of viewing time in homes equipped to receive multi-channel television.The figures from BARB for the week ending March 30 1997 record a 41.2% share of viewing for satellite channels in multi-channel homes. Sky Sports was the most watched channel in this category attracting… Continue reading Record Breaking Satellite Viewing
In its Review of 1996 the ITV Network Centre has said that the ITC must reduce its licence fee payments if it is to compete effectively in the television market.Leslie Hill, chairman of the ITV Association, said that competition in the industry had never been so fierce and it would intensify in the run-up to… Continue reading ITV Calls For Reduction In Licence Fee
International Sports Group, the sports marketing and sponsorship company, has bought the Sports & Outdoor Media Company. This means that ISG now has the marketing rights to a range of top sporting events.As a result of the deal, ISG is now the sales agent for the English Cricket Board, marketing consultant to the MCC and… Continue reading International Sports Group Broadens Its Portfolio
Following the Gaming Board’s decision to grant a licence to Inter Lotto, the company is planning to launch a frequent draw lottery on the Internet next October. Inter Lotto is planning to install playing terminals in pubs, restaurants and high street shops. The screens at point of sale will announce the draw.Microsoft is set to… Continue reading Web Round-Up – W/E 11/04/97
The Radio Authority has published a new version of its Advertising and Sponsorship Code. The Code takes immediate effect. The changes to the Code mean that:News-readers will now be able to ‘voice’ commercials – The Authority decided that the previous ban on this was unduly restrictive. However, particular care must still be taken to ensure… Continue reading New Advertising And Sponsorship Code
CIA Medianetwork has appointed Alan Brydon as deputy managing director, with responsibility for leading and developing its client service and planning capability.Brydon will join CIA in May in May after 15 years with the AMV group, where he was media director of the main agency and latterly managing director of Rocket, the New PHD subsidiary.… Continue reading CIA Appoints Deputy MD
WWAV Rapp Collins has restructured its media department. Diana Rhodes is reported to now be deputy media director, while Joanna Carr is now deputy media director for London.Bruce Webster assistant managing director of AMV’s design division, McBain Noel-Johnson, is joining the Interbrand Group on Monday as a director.In the Press, Simon Mukerjee, group advertising manager… Continue reading Appointments
VNU’s Internet site http://www.vnu.co.uk made history yesterday when it became the first UK site to receive an international ABC audit. ABC measured the site using a globally agreed standard of page impressions, as opposed to page hits.John Barnes, Newmedia publisher at VNU, the finance and business publishers, said: “Hits mean nothing because they measure both… Continue reading VNU First UK Internet Site To Receive ABC Audit
Cadbury is reported to be one of the first sponsors to exploit the ITC’s new Code of Programme Sponsorship *ITC Publishes New Sponsorship Code. The confectioner is adding brand slogans to its Coronation Street sponsorship. Time Out is the first brand sponsorship, airing tonight with the strap-line ‘The better break.’*Subscribers only
ITV has signed a two-year deal with Universal Studios for releases for 1996 and 1997. Films included in the deal are Twister, The Nutty Professor, Dante’s Peak and Liar. The package also includes a back package of films like Back To The Future, Beethoven, Kindergarten Cop and Jaws.This is the first deal between the two… Continue reading ITV Do Universal Deal
