The EU Industry and Telecoms Commissioner, Martin Bangemann, is calling for a slimmed-down version of the original four-year programme for the promotion of wide-screen TV. The proposal is opposed by EU Budget Commissioner Erkki Liikanen, who believes that the project has not proved itself satisfactorily. A damning report just published by the Court of Auditors… Continue reading EU: Dispute Over Wide-Screen TV Funding
ITV and the Incorporated Society of British Advertisers are rumoured to be planning a joint representation to the Independent Television Commission to ask it to take another look at its recent criticism of ITV, according to Marketing.In its annual report the ITC criticised ITV for showing too many dramas and entertainment programmes and not enough… Continue reading ITV And ISBA May Challenge ITC
Broadcast sponsorship has reached new levels of viewers’ awareness and acceptability, according to the latest figures from ITV’s TOM tracking study.The research, carried out for ITV by NOP, reveals that: Viewers’ recall of seeing any broadcast sponsorship recently has reached 76% – an increase of 8 points above the previous all-time high When asked, 92%… Continue reading Recall For TV Sponsorship Reaches Record High
Colgate Palmolive and SmithKline Beecham complained to the Advertising Standards Authority about each others’ adverts. Both cases are detailed in this month’s ASA Report.SmithKline Beecham objected to a poster for Colgate Total Fresh Stripe that was headlined: “Outstrips other Stripes” and showed two toothbrushes one with a small amount of striped toothpaste on it, the… Continue reading Aquafresh And Colgate Both Get A Pasting
Midland Independent Newspapers has acquired Echo Press Ltd. The deal, worth £3.7 million, includes a commercial printing operation.Echo Press publishes The Loughborough Echo, The Long Eaton Advertiser, The Stapleford and Sandiacre News and Nu News, as well as three free weekly titles, The Loughborough Echo Advertiser, The Ashby Echo and The Coalville Echo. The business… Continue reading Midland Buy Echo
The BBC will launch its new logo in October. The new design, which will see the BBC letters straightened and without underscores, will cost around £1.7m per-annum for the next three years to implement. The aim of the new logo is to create a new image which will work effectively in the digital environment, especially… Continue reading BBC To Launch New Logo
Scottish Radio Holdings plc has released its interim results for the six months ending 31 March 1997.James Gordan CBE, chairman, said: “These results set new records for SRH in terms of both profit and earnings per share. Particularly pleasing has been the performance of recent acquisitions in both radio and local weekly newspapers” Turnover was… Continue reading Scottish Radio On A High
(Updated News Item)The Queen’s Speech, delivered today, confirmed that the Labour Party would introduce a ban on tobacco advertising in the next Parliament.Tessa Gooding, speaking on behalf of the Insitute of Practitioners in Advertising, told Newsline that the IPA was “disappointed” at the ban, saying that it represented “a serious infringement to the democratic process… Continue reading Tobacco Ad Ban Confirmed In Queen’s Speech
A draft Directive on financial services distance selling is scheduled to be drawn up by the European Commission in September. This follows the Commission’s promise to propose such a Directive after financial services were left out of the main directive on distance contracts, which has now been adopted by the Council of Ministers.
The 1997 Banner Survey was published yesterday. This annual study published by the IT marketing services company Banner & Co, analyses the purchasing and readership habits of computer decision-makers in all types of businesses.Many IT insiders were surprised to discover that only 39% of all the UK’s small companies have a computer, there has been… Continue reading The 1997 Banner Survey
