It is often assumed that most young people are not regular newspaper readers. However, a recent survey conducted by Mori and City University and reported in yesterday’s Guardian has found little to support this myth.Two out of three of the British public read a national daily on a regular basis. The survey used a sample… Continue reading Youth Support The Press
NRS figures for August ’96 to January ’97 reveal a disastrous month for the Express On Sunday, which fell 27.3% year on year to 2.935 million. This is the lowest ever NRS for the title. The Times had the largest increase in readership overall in January, increasing 14.33% to 1.883 million, while the Sunday Telegraph… Continue reading National Newspaper NRS – January
ADHunter, an online classified-ad database set up by seven of the largest regional press publishers in the UK, is set for a March 24 launch.ADHunter has been set up by Trinity International, Northcliffe, United Provincial Newspapers, Newsquest, Johnston Press, Bristol United Press and the Manchester Evening News to create a “comprehensive and user friendly classified-ad… Continue reading ADHunter Set For Launch
Global advertising group Cordiant has rescheduled the release of its 1996 financial results. The figures were due to be announced today but the company said they had been delayed until next week, probably Wednesday. A spokeswoman for the company would be no more specific than saying the delay was due to “internal problems”.Cordiant: 0171 436… Continue reading Cordiant Results Delayed
The Daily Mail and Mail On Sunday are now offering readers in the North the chance to subscribe to the titles for £1.50 a week; half the normal cover-price. Readers have the option of signing up for 12, 24, 36 or 52 weeks.Mail-shots promoting the scheme were sent out to non-Mail readers in the Granada,… Continue reading Mail Offers Subscriptions
Mario Monti, the EC Commissioner for the Single Market, is understood to be seeking a decision on whether the Commission should draft a Directive on the harmonisation of rules on media ownership. The Commission will debate this issue on 12 March. It is understood that Monti has achieved an understanding with Martin Bangemann (Industry Commissioner)… Continue reading EU: EC Studies Harmonisation Of Rules
Canal Plus, the French pay-TV broadcaster, has complained to the Conseil de la Concurrence (the French competition court) that its rival, TF1, is abusing its dominant position in the French TV market, via its advertising subsidiary, TF1 Publicite. It appears that the basis of the complaint is the claim by Canal Plus that TF1 Publicite… Continue reading FR: Canal Plus Brings Competition Case
The UK Direct Marketing Association has drawn up guidelines for best practice in direct marketing, and is seeking responses from the industry. The guidelines cover such issues as the development of an email preference service and customer service standards. Copies of the guidelines are available online from [email protected].
The Vatican has issued a 30-page report entitled “Ethics in Advertising” in which it calls upon advertisers to desist from using allegedly sinful imagery and standards. Prepared by the Pontifical Council for Social Communications, the document accuses some advertisers of making “deliberate appeals to such motives as envy, status-seeking and lust.” However, the report also… Continue reading IT: Vatican Report On Advertising
A study by the Newspaper Society into single copy sales has reported that regional newspaper readers are buying less frequently or reading someone else’s copy. Jim Chisholm, speaking about the project said: “Readers enjoy the newspaper but are getting out of the habit of buying it, we need to reintroduce the ritual of purchase.”The report… Continue reading Readers Sharing Rather Than Buying
