Teletext has overhauled its sales and marketing department. Gary Bean has been promoted to head of marketing from marketing manager. Sales manager, Judy Prenton is now deputy sales director and Lawrence Lawson retains overall control as sales and marketing director.……Maiden Outdoor has also re-organized it’s sales department to cope with increased demand in the fast-growing… Continue reading Reshuffles At Teletext And Maiden
The Advertising Standard Authorities monthly report has been released today.The increasing number of complaints relating to violence warranted special mention. In the twelve months following the death of Head Teacher, Philip Lawrence, the number of complaints to the ASA about violent and aggressive imagery in advertising rose by 10%. The report stated that, “Although the… Continue reading ASA Monthly Report
By the deadline of noon January 13 1997 the ITC had only received one application for the local cable delivery franchise for the Isle of Wight. The applicant was Isle of Wight Cable & Telephone Company Ltd. This company is backed by Utility Cable plc and Fortuna Advanced Communications Networks Limited. Utility Cable plc is… Continue reading Cable Applications For Isle Of Wight
The Radio Advertising Bureau has produced a station by station guide to the sound of UK Commercial Radio on a double CD-Rom which it will distribute to agencies and clients.“Sounds of the Stations” has been designed to give a flavour of the output of the stations across the country, covering regional and local FM services… Continue reading RAB Circulates Radio Sounds
Research carried out by CIA MediaLab has shown that TV viewers watch an average of 35 minutes more television each week after they have had cable or satellite installed.The report, published today, shows that, contrary to popular belief, there is no initial viewing frenzy when a household switches to a multi-channel system. The findings reveal… Continue reading Cable And Satellite Viewers Watch More TV
The national newspaper ABCs for December show that the Sunday market has got both the highest and the lowest results. The Sunday Telegraph has seen the most marked leap in sales with an increase of 35.76% year-on-year while the Express on Sunday continues to show the biggest fall, down 17.32% year-on-year. In the daily market… Continue reading National Newspaper December ABCs
In an unconfirmed leak to the Financial Times, the Capital Radio Group is reported to have told the Radio Authority that it will as much as triple the programme budget of Capital Gold, if it is successful in winning the new London FM frequency. The current Capital Gold budget is about £900,000 a year. This… Continue reading Capital To Invest In Gold
(Updated at 3:11pm)Christine Walker, Chief Executive of Zenith Media, has announced that she is leaving the UK’s largest media buying company. Graham Duff, who is currently joint managing director, is taking over her post. No firm date has yet been set for the hand-over.It is not yet clear what Walker’s future plans are though among… Continue reading Walker To Leave Zenith
James Boyle, Controller of BBC Radio 4, spoke of his plans to shake-up the station at a Radio Academy conference last week. Mr Boyle said that he was keen to ensure that Radio 4 programmes retained their freshness. He doesn’t want the station to become stuck in a rut and he wants new producers to… Continue reading Radio 4 Ready For Change
