Mario Monti, the EC Commissioner for the Single Market, is understood to be seeking a decision on whether the Commission should draft a Directive on the harmonisation of rules on media ownership. The Commission will debate this issue on 12 March. It is understood that Monti has achieved an understanding with Martin Bangemann (Industry Commissioner)… Continue reading EU: EC Studies Harmonisation Of Rules
The UK Direct Marketing Association has drawn up guidelines for best practice in direct marketing, and is seeking responses from the industry. The guidelines cover such issues as the development of an email preference service and customer service standards. Copies of the guidelines are available online from [email protected].
A study by the Newspaper Society into single copy sales has reported that regional newspaper readers are buying less frequently or reading someone else’s copy. Jim Chisholm, speaking about the project said: “Readers enjoy the newspaper but are getting out of the habit of buying it, we need to reintroduce the ritual of purchase.”The report… Continue reading Readers Sharing Rather Than Buying
A federal appeal court has found in favour of a group of Nevada TV stations, who sought to overturn a ban on the advertising of casinos. The court backed an earlier judgement, from 1992, that the ban – a federal law since 1934 – violates broadcasters’ freedom of speech.
Ralph Bernard, GWR Group’s chief executive, has called on the Government to help fund the commercial development of Digital Audio Broadcasting. He appealed for the cost of DAB to be taken into account when setting licence fees.Speaking at the FT New Media and Broadcasting conference, Bernard revealed that the Group’s national station, Classic FM ,… Continue reading Digital Demands
News that EMAP’s managing director David Arculus is to leave the group to join United News & Media as its chief operating officer had an immediate effect on both company’s share prices. UNM rose 16.5 to 704p while EMAP lost 27p to 785.5p. Although UNM could not sustain the buoyed price, slipping 8p to 708p… Continue reading Sharewatch W/E 28/02/97
The Federal Trade Commission has announced that it will make a full study of the collection, compilation, sale and use of data in computers that might contain sensitive identifying information. The FTC also announced a four-day workshop on consumer privacy issues in June this year. The American Direct Marketing Association has announced that it will… Continue reading US: Federal Trade Commission
EC Commissioner Karel van Miert has stated that Flemish legislation on radio advertising represents a monopoly, and requires modification.
Canada’s House of Commons has voted overwhelmingly in favour of imposing strict laws on the advertising of tobacco products. By 139 votes to 37, the MPs voted in favour of banning tobacco advertising on TV, radio, outdoor posters and on buses. Furthermore the legislation would restrict tobacco manufacturers to covering a maximum of 10% of… Continue reading CAN: Commons Votes Ad Ban
The Media Business is reported to be looking to open an office in Scotland. The agency already has a number of Scotland-based clients on its books. Opening a branch on the other side of Hadrian’s Wall will help to increase the agency’s links with the Scots.
