IPC has announced that Sarah Williams has joined the IPC SouthBank Advertisement promotions department as head of sales. Working with advertorials director Glyn Davies she is responsible for sales of advertorials and special projects across 16 SouthBank titles including Marie Claire, Options, 19 and Ideal Home. She was previously senior marketing and promotions manager at… Continue reading IPC And Y&R Appointments
A report by Sheffield University has revealed that violent content occupies a relatively tiny percentage of total programming minutage.The independent report, funded by all main UK broadcasters and regulators, covered ten terrestrial and non-terrestrial channels and recorded 1.08% violent minutage out of across-the-board total TV output. This compares to 1.07% last year. The amount of… Continue reading Survey Shows Little Change In Amount of TV Violence
BSkyB had a good week due to developments in the digital TV area. On Monday it was reported that the company was pushing ahead with its set-top box plans and its ratecard was approved by the OFT. Both of these developments lifted shares out of the doldrums, increasing 13 on Monday to 489p and another… Continue reading Sharewatch W/E 20/12/96
The Doritos sponsorship credits for ITV’s season of movie premieres has provoked 97 complaints, it is reported in the ITC’s monthly complaints bulletin. The credits featured still photographs of famous movie stars, but with real mouths which made crunchy sounds and jokey remarks.Most of the complainants objected to the sponsorship credits on the grounds that… Continue reading Doritos Sponsorship Draws Complaints
The Mirror Group and Independent Newspapers of Ireland, which together own 92% of the Independent and Independent On Sunday , have announced that they will increase the amount of funding for the two papers.The undisclosed sum is in addition to the extra £23m cash injection which was announced by the Mirror Group and Independent Newspapers… Continue reading Independent Gets New Funding
The BBC has spent around £200m on its winter schedule, it announced this week. Highlights include a dramatisation of Sir Walter Scott’s Ivanhoe, a new prison drama called Insiders and a time travelling police series The Crime Traveller starring Michael French from Eastenders.Christopher Lee will star in the six part Ivanhoe adaptation alongside Susan Lynch… Continue reading BBC Spends £200m On Winter Schedule
Revenue According to agency estimates total TV revenue for November came in at £212.84m, an increase of 11.41% year on year. ITV revenue also rose, increasing 12.29% to £165.49m while C4 rose 8.4% to £47.35m. The revenue ratio for November between ITV and C4 was therefore 78:22.LWT had the largest increase in revenue shares among… Continue reading TV Round-Up – November
Oftel, the telecoms regulator, yesterday published guidelines which it hopes will ensure fair access for all broadcasters to digital TV.Don Cruickshank, director general of Oftel, tried to allay fears of BSkyB dominating access to digital TV through set top boxes. These boxes are the means by which viewers both access digital transmissions and choose which… Continue reading Oftel Aims For Fair Digital TV
An American research company, Communications Industry Researchers, has carried out a survey which reveals that Netscape’s share of browser usage will remain at between 70-80% for the rest of the decade. In comparison, Microsoft’s rival Internet Explorer is not predicted to increase its share much above 20% by 1999.CIR says: “It is not that we… Continue reading Survey Reveals Netscape Browser Dominance
New PHD’s TV sponsorship and programming division Big Time is about to merge with Abbott Mead Vickers.BBDO’s sponsorship outfit The Drum.This marks a further closening of ties between the two companies, since New PHD was created by a merger between AMV and PHD in May *AMV Creates Media Giant With PHD.…M&C Saatchi is creating a… Continue reading AMV And PHD In Further Merger
