The Telegraph has linked up with LWT’s South Bank Show in a sponsorship deal thought to be worth around £1m.The two-year contract begins next month when the programme returns for a new series as part of ITV’s new programme schedule. It is believed that reader offers will be run around the personalities featured on the… Continue reading Telegraph Sponsors South Bank Show
An epic drama about Cecil Rhodes and a dramatisation of Anne Bronte’s The Tenant of Wildfell Hall head the BBC’s new autumn programme schedule which was unveiled this morning. Rhodes took ten years to make and stars Martin Shaw as the African adventurer, whilst the adaptation of Bronte’s classic features Tara Fitzgerald, Rupert Graves and… Continue reading BBC Autumn Line-Up Unveiled
Research carried out by the Advertising Standards Association has revealed that there are three no-go areas for advertisers: death, religion and bad language. According to independent research carried out by the ASA to gauge public reaction to what causes offence in advertisements, 75% of people felt that disrespectful references to any religion, race or culture… Continue reading ASA Report Reveals Advertising No-Go Areas
IPC has appointed Sally O’Sullivan as editor-in-chief and Jan Henderson as editor of its women’s general interest monthly Woman & Home.Ms O’Sullivan, who joined IPC in January this year as editor-in-chief of Ideal Home and Homes & Ideas, will now also oversee the continuing development of Woman & Home. Chris Boyd, managing director of SouthBank… Continue reading IPC Makes Appointments And New Magazine For Attic Futura
Mirror Group’s head of promotions Rhidian Chrichton-Stuart is to become Virgin Radio’s first marketing director.The appointment creates Virgin’s most senior ever marketing position and part of Mr Chrichton-Stuart’s role will be to facilitate Virgin Radio’s expansion into the US and Europe. Before joining the Mirror he was promotions manager at Capital Radio.Virgin Radio: 0171 434… Continue reading Virgin Poach Mirror Man
Coca Cola has the highest awareness of any of the British Olympic team sponsors, according to CIA MediaLab’s latest Sensor survey.When asked at the start of the games in Atlanta to indicate which companies they associate with the 1996 British Olympic Team, 31% of respondents cited Coca Cola. Kodak came second with 10% awareness and… Continue reading Coca Cola Achieves Highest Awareness Of Olympic Sponsors
The Mirror Group has formed a consortium with Newsquest and Independent Newspapers in a bid to buy Pearson’s Westminster Press.Mirror Group’s financial adviser, Financial Dynamics, would not give any detail of the bid but said that a buyer is likely to be found in a few weeks time. All bids have now been delivered to… Continue reading Mirror Group In Consortium To Buy Westminster
Midland Independent Newspapers has acquired Newsquest (Midlands North) Ltd, which publishes seven free newspaper titles and four magazines, for £12m. The titles include Birmingham’s Metronews, the Solihull Times and titles in Cannock, Lichfield, Rugely and the Select magazine series.The businesses to be acquired reported turnover of £11.7 million and pre-tax profits of £546,000 for 1995… Continue reading MIN Buys Newsquest Division For £12m
The ad campaign run by Nike during Euro ’96 drew 109 complaints, according to the ITC’s monthly complaints report.The ad featured soccer stars battling against forces of evil in a ruined amphitheatre which, the ITC believed, constituted a “threatening” atmosphere. Most objections were about the advertising being shown when young children were likely to be… Continue reading Nike Euro’96 Ad Draws Complaints
Pan European broadcaster NBC has beaten its 1995 advertising sales success with 102% revenue growth for business booked on the channel in 1996.The increased advertising growth is due to a combination of existing advertisers returning to the channel and new business from blue chip advertisers. This is reflected by a 50% increase in brand count… Continue reading Sales Revenue Doubled At NBC
