A further two of the country’s 21 independent local radio stations have renewed their sound broadcasting contracts with the Independent Radio and Television Commission (IRTC).The renewed contracts provide Galway Bay FM, which broadcasts to Galway City and County, and LM FM, which broadcasts to counties Louth and Meath, a further seven years of transmission.This brings… Continue reading Independent Local Stations Renew Licence
MTV will be launching a UK advertising campaign for two of its top programmes, Hanging Out and MTV’s Amour. The campaign starts on August 5 and will appear as full colour advertisements in magazines such as More!, Smash Hits, Sky, TV Hits, Sugar and G spot. The campaign will also feature on London underground cross-track… Continue reading MTV To Launch New Ad Campaign
The London News Network and the Independent Sports Network (LNN/ISN) are to set up a comprehensive archive of sport on behalf of the ITV Network.For the first time, the best of ITV sport transmissions from the last twenty-five years will be brought together, catalogued and developed to provide material on a commercial basis to terrestrial,… Continue reading ITV Sets Up Sports Archive
The UK Marketing Source Book 1996 was published this week by The Advertising Association . The guide provides references for specific UK and European Markets including data sources, trade organisations, trade press, directories and general advertising and media.The UK Marketing Source Book is available at £32.00 from:NTC Publications Ltd Farm Road Henley On Thames Oxfordshire… Continue reading Advertising Association Publishes New Reference Guide
The ITC has produced an additional section to the Code of Practice on Equipment Retuning for Channel 5’s Broadcasting Agreement. The short section extends certain parts of the current Code to cover work which prepares TV sets for the reception of the new channel.Copies of the revised code can be obtained from the following address:ITC… Continue reading ITC Revises Channel 5 Broadcast Agreement
Cable channel Live TV is covering this weekends Umbro Challenge, one of the more attractive of the pre-season football tournaments, featuring Manchester United, Chelsea, Nottingham Forest and Ajax of Amsterdam. Coverage runs from 12.30 – 5.30pm and 7.00pm – Midnight on both Saturday and Sunday.Live TV’s only previous excursions into sports coverage include serious international… Continue reading Live TV Gets A Slice Of The Soccer Action
An epic drama about Cecil Rhodes and a dramatisation of Anne Bronte’s The Tenant of Wildfell Hall head the BBC’s new autumn programme schedule which was unveiled this morning. Rhodes took ten years to make and stars Martin Shaw as the African adventurer, whilst the adaptation of Bronte’s classic features Tara Fitzgerald, Rupert Graves and… Continue reading BBC Autumn Line-Up Unveiled
Research carried out by the Advertising Standards Association has revealed that there are three no-go areas for advertisers: death, religion and bad language. According to independent research carried out by the ASA to gauge public reaction to what causes offence in advertisements, 75% of people felt that disrespectful references to any religion, race or culture… Continue reading ASA Report Reveals Advertising No-Go Areas
IPC has appointed Sally O’Sullivan as editor-in-chief and Jan Henderson as editor of its women’s general interest monthly Woman & Home.Ms O’Sullivan, who joined IPC in January this year as editor-in-chief of Ideal Home and Homes & Ideas, will now also oversee the continuing development of Woman & Home. Chris Boyd, managing director of SouthBank… Continue reading IPC Makes Appointments And New Magazine For Attic Futura
Mirror Group’s head of promotions Rhidian Chrichton-Stuart is to become Virgin Radio’s first marketing director.The appointment creates Virgin’s most senior ever marketing position and part of Mr Chrichton-Stuart’s role will be to facilitate Virgin Radio’s expansion into the US and Europe. Before joining the Mirror he was promotions manager at Capital Radio.Virgin Radio: 0171 434… Continue reading Virgin Poach Mirror Man
