Research carried out by the Advertising Standards Association has revealed that there are three no-go areas for advertisers: death, religion and bad language. According to independent research carried out by the ASA to gauge public reaction to what causes offence in advertisements, 75% of people felt that disrespectful references to any religion, race or culture… Continue reading ASA Report Reveals Advertising No-Go Areas
The ad campaign run by Nike during Euro ’96 drew 109 complaints, according to the ITC’s monthly complaints report.The ad featured soccer stars battling against forces of evil in a ruined amphitheatre which, the ITC believed, constituted a “threatening” atmosphere. Most objections were about the advertising being shown when young children were likely to be… Continue reading Nike Euro’96 Ad Draws Complaints
Pan European broadcaster NBC has beaten its 1995 advertising sales success with 102% revenue growth for business booked on the channel in 1996.The increased advertising growth is due to a combination of existing advertisers returning to the channel and new business from blue chip advertisers. This is reflected by a 50% increase in brand count… Continue reading Sales Revenue Doubled At NBC
Coca Cola has the highest awareness of any of the British Olympic team sponsors, according to CIA MediaLab’s latest Sensor survey.When asked at the start of the games in Atlanta to indicate which companies they associate with the 1996 British Olympic Team, 31% of respondents cited Coca Cola. Kodak came second with 10% awareness and… Continue reading Coca Cola Achieves Highest Awareness Of Olympic Sponsors
The Mirror Group has formed a consortium with Newsquest and Independent Newspapers in a bid to buy Pearson’s Westminster Press.Mirror Group’s financial adviser, Financial Dynamics, would not give any detail of the bid but said that a buyer is likely to be found in a few weeks time. All bids have now been delivered to… Continue reading Mirror Group In Consortium To Buy Westminster
Midland Independent Newspapers has acquired Newsquest (Midlands North) Ltd, which publishes seven free newspaper titles and four magazines, for £12m. The titles include Birmingham’s Metronews, the Solihull Times and titles in Cannock, Lichfield, Rugely and the Select magazine series.The businesses to be acquired reported turnover of £11.7 million and pre-tax profits of £546,000 for 1995… Continue reading MIN Buys Newsquest Division For £12m
BSkyB has revealed more details about the new channels it plans to launch in the autumn. Sky 2, Sky Sports 3, WBTV and The Weather Channel will join new channels produced by Granada *(Newsline 05/06). The eleven new channels will begin broadcasting between 16 August and 1 November. Sky 2 will be an entertainment channel… Continue reading Sky Unveils More New Channels
The latest IPA Trends in Television Viewing Report, covering the second quarter of 1996, contains evidence that the long term decline in total television viewing is over. Overall, the last three quarter results have recorded a marginal growth.Average daily hours of viewing for all TV has increased from 3.38 last year to 3.39 in the… Continue reading TV Viewing Decline Is Over
Channel 5 today held a press conference on its retuning programme. Channel 5 will be visiting nearly 10 million homes in one of the biggest public service operations ever undertaken in the UK. In a campaign titled Give Me 5 more than 7,000 Channel 5 retuners will be moblised, visiting 9.6 million homes in 5… Continue reading Channel 5 Retuning Details Announced
MTV has announced the signing of a pan-European advertising and marketing deal with Heineken. The two have also linked up with UK club brand The Ministry of Sound to develop Heineken’s biggest ever pan-European through-the-line campaign. The deal encompasses on-air programme sponsorship and promotional spots, on-the-ground events, exclusive tour merchandise, point-of-sale materials and local marketing… Continue reading MTV Joins Forces With Heineken
