The ITC published its report (24/7/95) on cable viewing trends between 1990 and 1995. The following points were outlined:In 1990, broadband cable TV services were available in only 15 local areas. By October 1995, it increased to 99 local areas. The take-up rate of cable by households only increased from 16.5% in 1990 to 21%… Continue reading ITC Shows The Way Forward For Cable
Media information group Reuters today announced six monthly figures which showed pre-tax profits of £342m, up 19% on the same period last year. Revenues also showed good growth, rising 11% to £1.44bn. City analysts were said to be disappointed that Reuters showed no intention of off-loading some of its estimated £900m cash.Reuters: 0171 250 1122
According to research conducted by BMRB, 70% of women had seen at least one of England’s matches in Euro’96. As England progressed in the tournament with exciting performances, a large female following was generated. Only 14% of females saw the first game against Switzerland.ITV’s coverage of the semi-final against Germany generated a larger female audience;… Continue reading BMRB Survey Shows England Attracts Women
UK Gold has unveiled a new autumn programming schedule which includes twenty-six new satellite premiere series in addition to six newly commissioned original shows.August features a month-long comedy festival as an antidote to the long summer of sport. Under the strap-line All The Laughs You’ll Ever Need, new series to UK Gold include Not The… Continue reading UK Gold Announces New Schedule
Following Carlton Communications’ move into cinema advertising Adam Poulter, marketing director of TDI, will be appointed chief executive of Cinema Media. He will replace Keith Shepherd after a brief transitional period.Chris Hicks, financial director at Cinema Media, will also be leaving the company.Carlton Communications: 0171 499 8050The TDI website can be accessed in the Media… Continue reading Adam Poulter Appointed At Cinema Media
1. Results for the second quarter of 1996 will be available at the following dates: Results to stations Thurs 8th August (from 10am) Press release/conference Friday 9th August Access to planning systems Monday 19th August Published Reports and station Full Tables (despatched) Monday 19th August NB Publication of results is embargoed until 17.00 hours on… Continue reading RAJAR Release Dates
November 1995 saw The Daily Mirror increase its cover price by one pence to 28p. The Daily Express also increased its price by 3p to 35p, the same as The Daily Mail. The Sunday Express increased from 60p to 75p. The Times saw a rise from 25p to 30p with the Saturday edition at 40p.In… Continue reading Price War Summary: August ’95 To July ’96
Speculation is mounting that media group Flextech is considering buying the stakes which Pearson TV holds in UK Gold and UK Living. A spokeswoman for Flextech told MediaTel that whilst Flextech is not commenting on the rumours at present, an announcement is expected to be made soon.It is understood that any buyout of the channels… Continue reading Flextech Pearson Announcement Expected Soon
According to research undertaken by the ITV Marketing Group and Taylor Nelson AGB, discount marketing does not increase market share.The survey focused on consumer response to brands which follow a price promotion policy to those that do not. The survey looked at instant coffee, machine wash and yellow fat products which had more than a… Continue reading Price Promotion Does Not Work, Claims ITV
The commercial package for ITV’s exclusive Formula One coverage in 1997 was revealed at their conference for advertisers and sponsors on Monday 22 July.Mick Desmond, an ITV Marketing Group representative said: “We’ve undertaken careful and extensive research into how best to balance the needs of the viewer with the commercial expectations of the advertiser.”ITV have… Continue reading ITV Reveals Formula One Plan
