European Commissioners are to start broadcasting to European countries in a bid to get more in touch with European voters. Broadcast via Eutelstat, the commission’s own satellite receiver, you could receive ‘total allowable catches’ in full. as they are announced at a press briefing. Or viewers could enjoy a ‘thematic dossier’ of European capitals, before… Continue reading European Union Turns To Satellite
The Edgbaston Chronicle, a free weekly newspaper with a VFD figure of 24,576 (01/95-01/95) delivered in south-west Birmingham closed on Friday. Its publisher, Wolverhampton based Express & Star said there are no plans to replace the title.
FT Conferences is holding its fourteenth annual conference on New Media & Broadcasting at the Hotel Inter.Continental, One Hamilton Place, London on 26th and 27th February 1996.The conference will discuss the impact of new technologies on the media industry, including digital satellite and terrestrial television and electronic superhighways.Speakers include:-Mr Marc-Andre Feffer, Vice-President Delegue General Groupe,… Continue reading FT Conferences’ 14th Annual Conference
At a meeting on 4th January, the Members of the Radio Authority decided to fine Choice FM Birmingham £1,000 for failing to provide tapes of its output on two occasions. These failures to provide tapes prevented the authority from carrying out a monitoring exercise in connection with a complaint.
A new measure was passed in Parliament just before Christmas scrapping the tight controls on aerial advertising.The measure, pushed through by the Department of Transport, will mean that airlines will be able to sell space on the bodies of their jets to advertise products or services. Illuminated signs can now be attached to aircrafts enabling… Continue reading Relaxation Of Ban On Aerial Advertising
The Advertising Association has forecast advertising expenditure to grow by 4% year on year in 1996 compared to 3.5% in 1995 (figures in real terms).It is predicted that real growth should continue in 1997 but it is inevitably subject to potential alterations.Jonathan Bullock, Head of External Affairs at the Advertising Association said that they were… Continue reading Advertising Expenditure Sees Steady Growth
Starting from today, Classic FM is offering advertisers three new airtime packages which target AB adults, ABC1 housewives/shoppers and AB men.Each airtime package offers guaranteed ratings, reach and frequency for its specific audience. Airtime is scheduled in programming relevant to the target audience.Nigel Reeve, Sales Director at Classic FM said: “The targeted packages are designed… Continue reading Classic FM Introduces Targeted Packages
The cable industry has formed the Cable Research Group in a bid to achieve its own airtime currency. The Cable Research Group has commissioned RSMB to conduct a BARB style diary-based audience research of cable TV households.Helen Harrison, consultant to the Cable Research Group said it is hoped the research will be a one-off, to… Continue reading Cable Industry Funds Joint Research
The Newspaper Society’s latest recruit is Charles Ross, previously marketing manager at Midland Independent Newspapers. Ross joined the Newspaper Society on Wednesday as development manager; he will head the campaign to raise awareness of the regional press as an advertising medium.Once Ross has appointed a team of five, he will embark on a programme of… Continue reading Newspaper Society Appoints Ross For Presentations
According to press reports officials of the Independent Television Commission initially recommended that all four applicants for the Channel 5 television license should pass the programme quality thresholds. It is believed that the government-appointed members of the ITC overruled the verdict of the commission’s professional regulators.This is expected to fuel the row because both Virgin… Continue reading Channel 5 Row Looks Set To Worsen
