GGGT Group plc has announced results for the 6-months ending 31 October 1995. Pre-tax profits were up 9.6% year on year to £2.9m. Turnover was up by 8.5% to £156.0m.Michael Greenlees, Chairman and CEO said, “Notwithstanding the slow recovery in the UK market the Group continues on course … In the UK increases in client… Continue reading Gold Greenlees Trott Announce 10% Increase In Profits
A new report by the London Research Centre and BMRB shows that taxi advertising reaches 60% more businessmen in London than the Underground. The report was compiled from 60,000 interviews.Taxis reach 99% of the general Central London audience, roughly measured by the area within the Circle Line, compared with the Tube’s 38%. Taxis are seen… Continue reading Cabs Claim Ad Victory Over London Transport
Sir Christopher Bland has been named as successor to Marmaduke Hussey as Chairman of the BBC Board of Governors from 1 April 1996. Sir Christopher Bland is a previous Deputy Chairman of the Independent Broadcasting Authority.Virginia Bottomley, National Heritage Secretary commented, “Sir Christopher .. understands the commercial and technological challenges which the BBC is facing.… Continue reading BBC Appoints New Chairman
BBC1 can celebrate achieving a 10.5% Xmas lead over both the main terrestrial commercial channels; for the week ending 31/12/95 all individuals over the age of four spent 13 hours and 14 minutes watching BBC1 which translated to a 40.1% share of viewing and 3 hours 35 minutes watching BBC2 (10.9% share of viewing). These… Continue reading Christmas Viewing – BBC1 Wins Battle
In what is hailed as one of the biggest advertising account moves of the year, Reckitt & Colman has apointed McCann-Erickson to handle its £150m worldwide advertising account.Reckitt & Colman manufactures leading brands including Dettol, Harpic, Haze, and Airwick. The worldwide advertising alignment with McCanns will replace relationships with more than 35 local and international… Continue reading McCanns Wins Reckitt & Colman Worldwide
The Daily Mirror is sponsoring Carlton’s new series of Talking Telephone Numbers, which started this week. The programme, which stars Philip Schofield and Emma Forbes will run for 17 weeks at 7pm on Monday nights; the last series attracted audiences of around 9 million.In addition to the on-air sponsorship, Mirror Group is introducing an interactive… Continue reading Daily Mirror Sponsors Talking Telephone Numbers
The Broadcasting Standards Council has announced the appointment of Stephen Wittle as its new Director, succeeding Colin Shaw, the BSC’s first Director. Stephen Whittle is currently Chief Adviser, Editorial Policy at the BBC. The BSC has pointed out that members of the Broadcasting Complaints Commission were fully involved in the selection process in view of… Continue reading Broadcasting Standards Council Appoints New Director
Granada Television, makers of Coronation Street, maintain that press rumours predicting that Cadbury will sponsor The Street are purely speculative.Granada say that Cadbury is just the latest company they have been in touch with regarding possible sponsorship: in the past other companies have included Pedigree Petfoods and Allied Domecq.This week’s Marketing however includes specific details… Continue reading Cadbury And Coronation Street In Possible Sponsorship Deal
The Independent Television Commission has told MediaTel this morning that despite trade press reports, it is not reviewing anything specificallly because of the Heineken sponsorship row.Heineken, sponsor of Hotel Babylon, ITV’s new late-night youth show, was in the centre of racist allegations last week after a fax from a marketing executive to the production company… Continue reading Heineken Row Not Connected To ITC Review
The latest BARB cable and satellite penetration figures for November and December 1995 show that whilst overall penetration by cable and satellite has increased by over 16%; connections via cable are running at three times that of dishes when compared to January 1995, and at just less than three times when compared to December 1994.… Continue reading Cable Sales Grow At Treble The Rate Of Dish Sales
