Granada has confirmed today it is to form a new joint venture company (Granada Sky Broadcasting Limited) which will launch eight channels in 1996 as part of the Sky Multi-Channels package.In what will be a direct rival to UK Gold, Granada Gold Plus will offer classic programmes from the programming libraries from both Granada and… Continue reading Granada Joint Venture With BSkyB
According to the latest CIA Sensor survey more people are looking forward to Victor Meldrew in One Foot in the Grave than the Queen’s speech.The top 12 most looked forward to Christmas programmes are split fairly evenly between BBC1 and ITV, although BBC1 takes the top 2 positions.When split by age, younger viewers (15-24 year… Continue reading I Don’t Believe It – Victor Meldrew More Popular Than Queen
Latest figures from GfK Marketing Services show that satellite dish ownership grew to 3.24 milliion in October, up by 51,000 for the month. This is the largest monthly increase this year. The figures suggest that the increased activity in September following the summer lull, has continued into October. Satellite dish ownership grew by 50,000 in… Continue reading Satellite Dish Ownership Up By 51,000 In October
HelpAd, the new fundraising scheme launched in July by the International Red Cross has announced the creation of “a new advertising medium.” Brands will be able to advertise on the packaging of complementary products, such as breakfast cereal on milk cartons and cold remedies on tissues. Proceeds will go directly to the International Red Cross.More… Continue reading New Cross Brand Advertising Medium
The IPA has announced 12 of their members who have been awarded IPA Fellowships in recognition of their work for the advertising industry: Joan Arnott – Ammirati & Puris/Lintas Marilyn Baxter – Saatchi & Saatchi Advertising Ltd James Best – BMP DDB Needham Archie Cumming – The Morgan Partnership Nigel Foster – J Walter Thompson… Continue reading IPA Elects New Fellows
ITV has today published a report detailing its position on the Channel 4 funding formula. The row over the funding formula has been as loud as ever lately, with the ITC last week confirming press reports that it would like to see the formula changed after its official review in 1997. (Newsline 07/12). The ITC… Continue reading ITV Fights Back Over C4 Funding Formula
A new report today published by the National Food Alliance claims that children are exposed to three or four times as much advertising for fatty, sugary and salty foods as adults.7 out of 10 ads during Children’s ITV are for food compared to only 2 out of 10 during programmes aimed at adults. Advertising for… Continue reading Children Saturated With Unhealthy Food Ads
Unconfirmed reports in the weekend press suggest that BSkyB is attempting to wrestle the rugby union Five Nations Championship away from the BBC; the bid made for the exclusive rights is suggested to be £175m. The current contract with the BBC is worth an estimated £27 million and expires in March 1997.BSkyB already has the… Continue reading BSkyB Bid For Five Nations?
According to press reports Carlton Communications is planning to start a vintage programme channel just days after Granada announced that it was to do the same. Programmes likely to feature include Soldier, Soldier and Inspector Morse – Carlton has access to the Central library, as well as their own.Michael Green, Carlton chairman said last week,… Continue reading Carlton To Launch UK Gold Rival
The Department of Trade and Industry are winding down its investigations into Anglia TV and Cordiant (formerly Saatchi & Saatchi).The Anglia investigation, the second in 18 months, centred on press reports suggesting a friend of the Archers made £20,000 by trading in Anglia shares.The Cordiant investigation, which began in June, dealt with share dealings at… Continue reading DTI Drop Anglia And Cordiant Investigation
