TBWA’s sexy Wonderbra poster campaign has taken top spot in the first annual results of the Ads That Make News survey. The campaign featuring supermodel Eva Herzigova was the most written about ad in the national press in 1995 generating 50 stories, according to the survey carried out by Propeller Marketing Communications.The Ads That Make… Continue reading Wonderbra Tops Ad Poll
Since first being mooted in May 1994, the launch of a financial newspaper aimed at the City of London is now expected to happen in March.London Financial News is the idea of the previous city editor of the Mail on Sunday, Clive Wolman. When first mooted, (Newsline 11/05/94) it was suggested the paper would be… Continue reading Weekly Financial Newspaper To Launch
IPC Magazines has launched a corporate site on the Internet “to provide business-to-business information for the publishing industry on the company and its titles.”IPCnet can be found at http://www.ipc.co.uk and includes: Descriptions of the three publishing groups, namely IPC Weeklies Group, SouthBank Publishing Group and Specialist Group. What’s New section with latest press releases issued… Continue reading IPC Launches Internet Site
ITV is claiming that a special hour-long edition of The Bill helped it achieve its best Friday performance for over a year. The unofficial data released this week shows that ITV’s peaktime audience share on Friday January 19 was 55.0%, giving the channel a 35.1% lead over BBC1.The Bill attracted 14.4 million viewers and a… Continue reading ITV Achieves Record Figures
The IPA has published a book with winning papers from its Media Awards 1992-1995; it includes the Grand Prix winning paper from each year, as well as all the Category Winners from 1994 and 1995.Some of the Award-winning papers include:1995 Grand Prix: A new vision for a new media age – The Edelman Interview, by… Continue reading IPA Media Awards Book Published
Media Business Group has announced its first results since flotation last September: turnover was up 11 per cent from £44.1m to £49m and the interim pre-tax profit was 30 per cent higher at £412,000.The group has won substantial new business in the last 12 months as well as increased spending from existing clients. In the… Continue reading Media Business Success
The latest Register Meal figures show that the highest spending brand for November was Currys, with its £4.466m national press ad campaign; the second highest was Boots, spending £3.318m on tv advertising.Both Boots and Woolworths (second with a £3.228m campaign) were not in the top ten brands for last month; Boots were also not in… Continue reading Top Ten Brands – November
Press rumours are continuing that TCI International, the world’s largest cable operator, is close to a deal with Sega to launch a computer games channel.The deal would be important for Flextech, the UK cable and satellite provider, which is controlled by US-based TCI. Flextech would take the rights to launch Sega games channels in countries… Continue reading Sega In Cable Deal
A new Sunday newspaper devoted entirely to business is to be launched by the former editor of Business Age, Tom Rubython. The exact launch date of Sunday Business is being kept confidential, although press rumours indicate that it will be some time in March.A spokesman for Sunday Business told MediaTel that the paper will have… Continue reading New Business Paper To Launch
TeleWest, the UK’s largest cable communications operator, has announced its fourth quarter operating statistics.The figures show that: cable TV subscribers are up 12%, with subscribers now totalling 401,469; cable TV churn in the year was reduced by 8.1% from 52.6% in 1994 to 44.5% in 1995. 2 million homes have now been passed, representing over… Continue reading Telewest TV Subscribers Reach 400,000
