The new film starring Tom Hanks, Apollo 13 officially opened on Saturday 24th September. The film depicts the events surrounding the 13th ill fated mission to land and study the Moon in 1970. Apollo 13 has a PG Certificate.Figures for the first weekend of the film’s run were £2.4m; during the preview week at selected… Continue reading Apollo 13 Opening Weekend
Shane Ritchie, host of Lucky Numbers, has today signed an exclusive two-year deal with ITV. Shane Richie’s new pilot show, The Shane Richie Experience, in which couples win the chance to get married on air, has been commissioned for an 8-part series.As well as making further series of Lucky Numbers, Granada are devising a sitcom… Continue reading Shane Ritchie Signs Exclusively With ITV
Unofficial overnight viewing figures for the Ryder Cup, which was transmitted on Sky this weekend show it attracted a peak rating of 8.0 amongst individuals at its climax.Ratings for Saturday show the golf achieving an average TVR of around 3 for individuals, rising to around 6 for men. However, on Sunday, the close of the… Continue reading Ryder Cup Beats Premier League Football
Fred Hayden, Chief Executive of Association of Advertisers in Ireland speaking at the ISBA 1995 Conference last week set out the following guidelines:1. Prepare a formal legal contract if the sponsorship is large scale, involves significant sums of money. 2. If a contract is produced through the professional process of drafting, commenting and agreeing between… Continue reading Sponsorship Agreements – Guidelines For Sponsors
BBC News is set to join the digital age and in doing so will allow viewers to access news archives. Tony Hall, managing director of BBC News and Current Affairs has announced that a “nirvana for news junkies” is on the way.The BBC is to introduce a new digital computer system; this will be in… Continue reading BBC Announces Interactive Digital News Future
Two of the UK’s independent cinema operators, Robins and Oasis have announced they have switched their contracts to the UK’s second largest cinema advertising company, Pearl & Dean. The UK’s largest cinema advertising company became Cinema Media in place of RSA last week.Robins, the UK’s second largest independent cinema exhibitor has 32 screens, with more… Continue reading Pearl & Dean Acquisitions Means Share To Break 20%
The supermarket chain, Sainsbury’s has been criticised by the Independent Television Commission for an advert which claimed “checkouts that open on cue if there’s more than one shopper in front of You.”There were seven complaints to the ITC who said that in their experience the claim had not been fulfilled.The ITC agreed with the complainants… Continue reading ITC Raps Sainsbury’s Over Ad
TV revenue for August, traditionally the lowest month of the year, came in at £138.7m – up 9.2% on the same period previous year, based on MediaTel’s agency estimates. Channel 4’s revenue was estimated to be £30.97m – 17% up on August 1994, and the second highest year on year increase so far in 1995.… Continue reading TV Round Up – August
It is speculated that BSkyB is to launch a bid for Coronation Street from ITV at the next renegotiation of its contract.The move comes after the controversial acquisition of major sporting events from terrestrial television – the acquisition of Coronation Street would damage ITV as well as cause an angry backlash from 18m viewers.It is… Continue reading Threatening Sky Over ‘The Street’
The second person to speak at the sponsorship conference was Geoff Mayhew, Publicity Manager of Cornhill Insurance. In 1977 Cornhill conducted a survey that asked members of the public to name all the insurance companies they could think of. Unfortunately for Cornhill they didn’t come out of it very well. Less than 2% of the… Continue reading Monitoring Your Sponsorship Activities – Damned Lies, And
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