Granada Television, makers of Coronation Street, maintain that press rumours predicting that Cadbury will sponsor The Street are purely speculative.Granada say that Cadbury is just the latest company they have been in touch with regarding possible sponsorship: in the past other companies have included Pedigree Petfoods and Allied Domecq.This week’s Marketing however includes specific details… Continue reading Cadbury And Coronation Street In Possible Sponsorship Deal
The latest BARB cable and satellite penetration figures for November and December 1995 show that whilst overall penetration by cable and satellite has increased by over 16%; connections via cable are running at three times that of dishes when compared to January 1995, and at just less than three times when compared to December 1994.… Continue reading Cable Sales Grow At Treble The Rate Of Dish Sales
Ikon, the lifestyle magazine launched in July last year as a British equivalent of Rolling Stone magazine and which set out to target the rapidly expanding men’s sector has closed and gone into receivership after only five issues.After an initial print run of 160,000 and first issue sales of 80,000, sales of the £2.20 glossy… Continue reading Ikon Magazine To Fold
Deadpan, the comedy magazine which closed early last year, is to be relaunched on 20th February after it was bought by Paul Duddridge. This relaunch comes only 2 weeks after the launch of Future’s new Comedy Review magazine. However the publisher plans to move the focus of the magazine from pure comedy towards a more… Continue reading Deadpan Magazine To Be Relaunched
UKTV is considering a fresh challenge to the ITC’s award of the Channel 5 license. The move comes after documents and affadavits were sent to the High Court in advance of a separate challenge from another failed bidder, Virgin TV. UKTV has access to these and must decide whether the new information can be used… Continue reading UKTV Considers New Challenge To Channel 5 Decision
Abbott Mead Vickers have published a report into the future of television and how it will be affected by new broadcast technology for the coming decade.Predictions made by the report include:– Whilst there will be an increase in the growth of multi-channel homes by the year 2005, the number is unlikely to be more than… Continue reading Timescan – A Look At The Future Of Television In The UK
He-Lines magazine, the fashion business title is to go monthly following growing sales.The business title which focuses on the men’s fashion industry with news, reviews and new products was launched 5 years ago as a bi-monthly. This glossy is aimed at retailers and has a circulation just under 10,000 pending its first ABC audit this… Continue reading Fashion Magazine To Go Monthly
The Advertising Association has forecast advertising expenditure to grow by 4% year on year in 1996 compared to 3.5% in 1995 (figures in real terms).It is predicted that real growth should continue in 1997 but it is inevitably subject to potential alterations.Jonathan Bullock, Head of External Affairs at the Advertising Association said that they were… Continue reading Advertising Expenditure Sees Steady Growth
New European rules on advertising could lead to some programmes being scrapped and others facing big drops in revenue. In a crucial vote tomorrow, the European Parliament is expected to support a move which would ban sponsorship of children’s shows and toy ads in the centre breaks of programmes.The proposal is strongly opposed by the… Continue reading European Threat To Ban TV Ads For Kids
South African-born Josh Dovey is leaving the UK to become Managing Director of Hunt Lascaris TBWA and Omnicom’s joint venture media dependent in Johannesburg. Dovey, currently Joint Deputy Managing Director at CIA Medianetwork, will leave London in the Spring after 14 years working in the UK.Dovey’s client responsibilities have been divided between existing CIA Medianetwork… Continue reading CIA Deputy Managing Director Returns To South Africa
