The snow that fell two weeks ago has helped boost viewing figures for the week ending 11th February 1995. Average weekly viewing for Individuals 4+ was up by 1 hour and 1 minute to 29 hours and 11 minutes when compared to the same week last year; which was a 3.6 percentage increase. This is… Continue reading Snowfall Gives Blanket Coverage For TV Viewing
The ITC has revised its rule relating to the advertising of dietary supplements; the new rule, which takes immediate effect, allows a broader range of people who may benefit from vitamin and mineral supplements to be identified within commercials.The previous rule allowed only restrained advertisements for vitamins and minerals related to the dietary requirements of… Continue reading ITC Revises Vitamins Rule
http://www.iflybritishmidland.com/This site is an extremely practical and user-friendly addition to the Internet. British Midland’s site allows users both to find out a variety of information regarding airports and flights and also actually book flights within Europe via the Net.The site has graphics, though these are used more for practical than aesthetic purposes: maps are used… Continue reading Website Of The Week
Media Week will be changing its size to A3 on 15th March. There are no further details regarding the new format at the moment, but information will hopefully be available soon.In another change at the title, David Goulthorpe has left his position as Ad Manager to join Quantum Publishing. No one has yet replaced him.
The Daily Telegraph is to become the first broadsheet newspaper to sponsor a major ITV drama with the announcement of a new deal to sponsor the second series of Carlton’s peak time drama, Kavanagh QC.The second series of six 90-minute episodes starts on Monday 26th February and will be broadcast between 8.30pm and 10.00pm. Starring… Continue reading Telegraph To Sponsor Kavanagh QC
The Radio Advertising Bureau has launched the third burst of its Window Campaign this week in the national press. The generic campaign highlights the growth and effectiveness of commercial radio.The campaign will run in the broadsheets, with the aim of reaching 82% of business people responsible for advertising and marketing decisions. Clive Reffell, strategic planner… Continue reading Commercial Radio Hits National Press
Marketing services group WPP has announced record profits of £113.7 million for 1995, up 33% from £85.3 million in 1994. Other results include earnings per share up 40% to 9.1p from 6.5p; turnover up 9% to £6.553 billion; revenues up 9% to £1.555 billion; operating profit up over 24% to £139.2 million; and net cash… Continue reading WPP’s Profits Up 33%
A new CIA Sensor study shows that 66% of cable and satellite owners would be unlikely to use pay-per-view TV and that the population as a whole is even more negative, with 72% of people saying they would be unlikely to use it.The view about paying extra for television viewing is mirrored by the 62%… Continue reading Majority Do Not Want Pay-Per-View TV
Media Sales and Marketing has announced two promotions among its sales staff. Andrew Westlake has been promoted from sales executive to group head of sponsorship and promotions and Robert Tomalin has been promoted from sales executive to group head of business development.MSM: 0171 383 3000
The latest July to December ABCs to be released include Inside Soap, whose circulation has increased steadily since its launch in August 1992. Publishing Co Title Jul-Dec’94 Jul-Dec’95 %Ch Actual Ch Attic Futura Inside Soap 116,734 154,008 31.93 37,274 BBC Magazines BBC Gardeners World 275,185 267,165 -2.91 -8,020 BBC Magazines BBC Vegetarian Good Food 70,500… Continue reading Latest Jul-Dec ABCs – Inside Soap Continues To Show Increase
