Research carried out in a joint venture between ISBA and research house, ARM, Advertising Research Marketing, shows that client marketers have little or no control over the production costs on their press ads.The research, called PASS, Press Audit Subscription Survey, highlighted what ARM called “real and lasting concerns”. An example given was that supplier charges… Continue reading Cost Control Research
The combined ITV/C4 revenue for June, based on agency estimates, came in at £174.089m, up 11.9% on last June, although this is down £9m on May’s total. The ITV figure was £136m; C4’s was £38m; this is a split of 78:22.The London contractors fared best, with London as a whole up 0.56% points to 27.96%… Continue reading Television Round-Up – June Revenue
In other sponsorship news the Daily Star and Metro FM are to team up for the 1995/96 football season following the renewal of the Daily Star’s sponsorship of Metro FM sports programming. The Sponsorship will include the Daily Star branding for all sports bulletins and reports with the slogan “Ooh Aah Daily Star – Number… Continue reading Radio Sponsorship
First Choice Holidays are to sponsor the local weather forecasts in three ITV regions – Carlton, LWT and Granada, in one of ITV’s biggest sponsorship deals. The deal will take affect from 31 July. In the Carlton and LWT areas, First Choice will also sponsor the weather update, a premium rate telephone weather service for… Continue reading Weather Sponsorship
NRS has for the first time issued separate measures for Monday-Friday and Saturday readership for national newspapers. NRS found that, as suspected, Saturday readership is significantly different to weekdays.However, because the Monday-Saturday figures are now modelled from the Monday-Friday and Saturday figures, this means that the new figures cannot be compared with the pre-modelled figures.… Continue reading NRS Issues Saturday/Weekday Newspaper Readership
The top programmes for the first half of 1995 show that 19 out of the top 25 were on ITV. 12 of those were dramas attracting audiences of over 11.5 m.Behind Coronation Street, the second programme was Casualty, attracting an average of 15.7m viewers for the series. Following close behind was A Touch of Frost… Continue reading Top Programmes Jan-Jun – ITV Drama Dominates
The National Magazine Company’s Enterprise Division has announced that it is to publish a Christmas magazine for Tesco. The magazine will be sent to 3.75m Clubcard members in November. The magazine is part of Tesco’s service for its clubcard members, and is the first title to be published by The National Magazine Company for a… Continue reading Christmas Magazine For Tesco
Viacom, the US media group which owns Paramount Pictures and the Blockbuster video chain has sold its US cable and TV interests to Telecommunications Inc, the biggest US cable operator in a deal worth around $2bn.
The first takeover following Government changes to radio ownership rules has been announced. Emap Radio has made a successful bid for the Metro Radio Group. Emap’s offer, which has been recommended by the Metro board, values Metro at £98.7 million. Capital Radio, which owns 18.1% of Metro, and Chrysalis, which owns 19.5%, announced in June… Continue reading Emap Launches Successful Metro Bid
Michael Grade has been reappointed as chief executive of Channel 4 Television for a second five year term.
