Classic FM, in a bid to build on its advertising success so far, has launched a new initiative for 1995 – The Classic Creative Process 1995.Aimed at both agency creatives, and existing and potential clients, The Classic Creative Process will include the Classic FM Ad of the Quarter, Improvisation Workshops for creatives and a series… Continue reading Classic FM Continues Sales Push
October saw a leap in the popularity of cinema, with admission figures the highest this year apart from August, the traditionally peak month for cinema. October’s total admissions figure was 14,070,296, just behind August’s total of 15,062,074.Average weekly admissions for October were 3.18 million; this represents an increase of 41.2% on October last year. Three… Continue reading Cinema Admissions – October
The combined ITV/C4 revenue figure for October, based on agency estimates was £190.5m, an increase of 4.5% on October 1993. The ITV figure was £151.7m, up 1.1% on last year; C4 came in at £38.7m, up 20.7% on last year. This is an 80:20 split. These figures represent highest ever revenue figures so far for… Continue reading TV Round-Up – October
British Sky Broadcasting is in detailed talks with Reuters, according to an article in today’s FT, about a possible partnership between Sky News and Reuters.Reuters appears to have taken over in the running from ITN as a future partner for loss-making Sky News. For some time Sam Chisholm, BSkyB chief executive, has been looking for… Continue reading BSKYB In Partnership Talks With Reuters
The London Interconnect Group of Cable Operators has appointed Katz International to manage its cable advertising sales, Independent Cable Sales (ICS).ICS was set up two years ago to sell the ad time that cable operators in London receive from the TV channels which broadcast on their networks; ICS also sells advertising on Channel One.Katz International… Continue reading Katz To Sell London Cable
The Sunday Express is to revamp its colour supplement on January 15; the supplement will change from the current glossy format to the same style as the current Classic section. The move follows the Mail on Sunday’s revamp of its You magazine, designed to attract the female reader. The Sunday Express’s revamp will remain a… Continue reading Sunday Express Revamp Magazine
C4’s spin-off magazine, Brookside, launches today. With a cover price of £1.95 and an initial print run of 180,000, the first issue has 68 pages. The next issue is due out in March; it may go either bi-monthly or monthly after that.Editorially the magazine contains issues covered in Brookside as well as the actors or… Continue reading Brookside Magazine – Launch
Research carried out by the Newspaper Society into the use and value of classified advertising in consumer buying, The Consumer’s Choice II, has shown that 89% of all adults are interested in classified advertising, and that regional and local press is where they look for it (87%).The regional and local press is the most powerful… Continue reading Regionals Used For Classified
Channel One, the country’s first city-based television channel launched today. Broadcasting 24-hours a day of rolling news and features to London by cable, Channel One is the first television venture of Associated Newspapers.Channel One aims to provide “the feel of a local electronic newspaper”. It uses videojournalism, with 30 one man crews on the streets.… Continue reading Channel One Launches Today
BBC1 took a 33.4% share of viewing for the week ending November 20, up by 1.4% points on the previous week, reflecting its high audience for the first National Lottery draw on November 19. Share of viewing for the other 3 terrestrial stations fell, with ITV down by 0.5% points to 39.7, C4 down by… Continue reading Latest Week’s Viewing Figures
