According to a survey into TV Viewing carried out by Carat Research, Channel 4’s Garden Club is enjoyed more by its viewers than The Good Sex Guide. 40% of the Garden Club audience rated it as very enjoyable compared with only 14% for The Good Sex Guide.The survey covered 60 TV programmes during the last… Continue reading Tv Viewing Survey – Gardening Enjoyed More Than Sex
The latest round of newspaper ABCs, for November, show almost a universal decrease in monthly sales, with only the Express and the Financial Times improving circulation on October’s figure. The Today seems to have ended its impressive run, losing 6.65% on last month’s figure. The effects of the price war seem to have bottomed out,… Continue reading Newspaper Circulations Down
The specialist interest football magazine sector is doing well; all titles reported increases in circulation in the latest round of ABCs. This success is reflected in the number of launches. A further new title, The Game, will launch on January 12, 1995.A monthly title, published by the Absolute Magazine Company, it will have a cover… Continue reading The Game – New Football Launch
Legal and General are withdrawing from the sponsorship of ITV’s local weather coverage after three and a half years, claiming viewers now recognized the sponsorship rather than the service the sponsor provided.
Green Flag, the parent company of the National Breakdown roadside rescue service has signed a three and a half year deal with the Football Association to sponsor England’s football team. The package is believed to be worth more than £1m, and will cover all games up to and including the World Cup finals in France… Continue reading Green Flag Sponsor England Football Team
Following the recent announcement that BSkyB and BT are offering discount telephone services to satellite television subscribers, an article in today’s FT claims that further links between the two organisations are likely.BSkyB has been planning a move into digital television; the aim is to use a telephone link to allow viewers to order films of… Continue reading BSKYB To Increase Links With BT
IPC Magazines’ Southbank Group has been reshuffled. Four senior positions have been created and two sales controller roles have been scrapped. Justine Southall, ad director of Marie Claire has taken additional control of Options and Woman’s Journal, to become known as ad director of the fashion titles.Debbie Turner, ad controller of Options and Woman’s Journal… Continue reading IPC Southbank Reshuffle
As the Chancellor makes his second “mini-budget” this afternoon to make up the £1.5bn lacking after the government’s defeat over VAT on fuel, speculation is growing that he may put VAT on newspapers, books and magazines.Other options include increasing excise duties further or increasing the basic VAT rate to 18%. Newsline will again cover the… Continue reading Second Budget Today
The British Sky Broadcasting offer price has been set at 256p, valuing the satellite group at around £4.4 billion. BSkyB said that the share offer has been oversubscribed five-fold. Sam Chisholm, chief executive, said, “The response from investors all over the world has been overwhelming.” At the offer price the issue’s net proceeds are estimated… Continue reading BSKYB Valued At £4.4bn
Yesterday Walt Disney announced that it has reached an agreement with BSkyB to launch The Disney Channel as a subscription service next autumn. The channel will be available free to BSkyB subscribers who already take both premium film channels.The launch of the channel in the UK will be the first in Europe under the Disney… Continue reading BSKYB To Offer Disney Channel
