GMTV’s national ratecard, Volume Commitment Discount and Macro Region rates remain unchanged from 1994.There is a change to paragraph 8, section C of General Terms and Conditions, with reference to late payment surcharges. Ratecard Analyses for all stations follow later today.
In today’s Financial Times there is an an extended news article considering the threat MTV faces in its Asian markets from the new liaison between Star, Time Warner, Sony, Thorn-Emi and Bertelsmann. (Newsline Friday 06/01).
Brass Tacks Publishing has renamed its portfolio of titles – Which Mortgage, Which Pension, Which Savings etc will now be known as Your Mortgage, etc.
The Cable Communications Association is to co-ordinate an effort by the medium to launch a national business television service over the next twelve months, along the lines of that which London-based licence holder, Videotron, is about to introduce in the capital.Videotron’s service will operate over the telephone line into a standard PC, offering CNN, BBC,… Continue reading Cable TV Targets Business
Teletext has split its HTV service into two, one serving the West, the other serving Wales, providing local news, sport and business updates for both parts of the region. The changes were required by the ITC but need not have been made until 1998. Adult viewers in HTV is put at 1.14 million (NOP Oct… Continue reading New Teletext Service In HTV Area – And New Rates For ’95
David Shields, group marketing director at National Magazines since 1982, has been appointed group circulation director, succeeding Joan Barrell, who is retiring.Nat Mags’ circulation department will be known as circulation marketing from now on.
The Independent reports today that Maurice Saatchi is believed to have sold the bulk of his 890,000 shares in Saatchi & Saatchi on Wednesday. Over 7 million shares were traded that day as the price dropped 8p. It rallied a little yesterday to close at 140p.Talks are also said to have begun on his compensation… Continue reading Maurice Sells Bulk Of His Shares
Channel 4 will launch new research into womens’ response to various media, particularly press and TV, at a seminar, Talking to Women, in London on Feb.3rd. The findings are based on group discussions and quantitative research.A second round of research into direct response advertising, commissioned by Channel 4 and BT, will be carried out in… Continue reading C4 – New Research
The BBC’s deal with Mirror Group Newspapers, under which MGN buys all the merchandising rights to the BBC’s Big Break game is a first for the BBC, according to Adam Richardson, a partner at Leagas Shafron Davis Ayer, MGN’s sponsorship development agency: “This is an interactive game show promotion not a sponsorship deal.”The deal involves… Continue reading MGN / BBC Deal Is A First
