The Institute of Sports Sponsorship has issued a Code of Conduct, which it hopes will become the standard for all companies involved in sports sponsorship.The 10 point code asks that companies consider the long-term effects of sponsorship; that they do not undertake programme sponsorship unless it has been offered first to the event sponsor; and… Continue reading Sports Sponsorship Code Introduced
Mike Ironside, ad controller of the Daily Mail has been promoted to ad director. He replaces Guy Zitter, who has now taken over as managing director from Bill Pressey. Sue Minnikin has been promoted to sales controller, John Teal becomes agency ad manager and Maxine Rose becomes client ad manager.
Jaguar cars will sponsor JFM’s financial news slot in a six figure deal for one year. FT journalist Nicholas Leonard will present the slot.
According to an article in today’s Financial Times, the BBC, Channel 4 and ITV have started discussions on the possibility of developing their own encryption system to decode digital television transmissions.Satellite channels are expected to be the first to go digital, followed by the terrestrial channels from late 1997. British Sky Broadcasting has invested heavily… Continue reading Broadcasters May Develop Digital Decoder
David Brennan, Controller of Audience Planning at the ITV Network Centre is leaving to join United Artists Programming as Vice-President of research. He leaves the network centre in November, and joins UAP in January. No replacement for him at ITV has yet been named.
The Guardian and Observer has restructured its advertising sales department. Display sales manager, Carolyn McCall is promoted to deputy ad director. Agency managers Joe Clarke, Stuart Taylor, Miranda Cleverdon and Richard Joyce become sales managers for The Guardian, The Observer, magazines and head of client sales respectively. It is expected that Caroline Marland will replace… Continue reading Guardian Ad Sales Changes
Sugar, the new teenage girl’s magazine from Attic Futura, launches this week. The glossy monthly, which has a cover price of £1.30, has 100 pages stuffed full of photos, tips and features all aimed at teenage girls.Editorial includes features on Keanu Reeves and Anna Friel (from Brookside), teenage pregnancies, how to look like a supermodel,… Continue reading Sugar – First Issue Review
Kelvin MacKenzie, former editor of the Sun and former managing director of BSkyB is to join Mirror Group Newspapers, as an executive director in charge of television interests.MGN has recently acquired nearly 20% of Scottish Television, and is planning to enter the cable television market with Live TV, due to launch in 1995. Janet Street-Porter… Continue reading Mackenzie Joins Mgn Board
Reed Elsevier is buying Mead Data Central for $1.5bn. The Anglo-Dutch publishing house said that the purchase would be financed with the help of £1bn worth of new dollar borrowings. Chairman Pierre Vinken said, “The acquisition is a perfect fit for Reed Elsevier”.
BSkyB has announced that it is to create up to 1,000 new jobs at a new centre in Dunfermline, Fife. The £10m plan has been announced this morning by Ian Lang, Scottish Secretary. The new centre will be a customer services centre for subscribers.
