Sugar, the new teenage girl’s magazine from Attic Futura, launches this week. The glossy monthly, which has a cover price of £1.30, has 100 pages stuffed full of photos, tips and features all aimed at teenage girls.Editorial includes features on Keanu Reeves and Anna Friel (from Brookside), teenage pregnancies, how to look like a supermodel,… Continue reading Sugar – First Issue Review
Kelvin MacKenzie, former editor of the Sun and former managing director of BSkyB is to join Mirror Group Newspapers, as an executive director in charge of television interests.MGN has recently acquired nearly 20% of Scottish Television, and is planning to enter the cable television market with Live TV, due to launch in 1995. Janet Street-Porter… Continue reading Mackenzie Joins Mgn Board
Reed Elsevier is buying Mead Data Central for $1.5bn. The Anglo-Dutch publishing house said that the purchase would be financed with the help of £1bn worth of new dollar borrowings. Chairman Pierre Vinken said, “The acquisition is a perfect fit for Reed Elsevier”.
It has just been announced that Vodafone are to sponsor the Derby. The company are spending £3.5m to sponsor two of the three days of racing’s most prestigious race. The deal lasts for three years.The Derby will now be run on a Saturday, with The Oaks being run on Friday and the Coronation Cup on… Continue reading Vodafone Sponsor Derby
A National Opinion Poll survey conducted across Warwickshire and the West Midlands gives Heart FM, the adult rock station which launched on Sept 11, a weekly reach of 11%. The station had committed itself to a 10% reach by the first RAJAR survey in January.47% of respondents said that they liked the mixture of older… Continue reading Heart FM Attains 11% Reach
The Independent has today revealed plans for its Section II, as well as scrapping the London section. (Newsline 29/9).The second section will be “livelier, bolder and more controversial”, concentrating on issues, (not the day’s news) such as schooling, health, families and relationships. There will be new sections on music, education, fashion, photography, cinema, theatre, computing… Continue reading Independent Section II Changes
Mirror Group Newspapers has lifted its stake in Scottish Television by 5% to 19.99%; this is the maximum it is allowed to hold under current media cross-ownership rules. Last month it bought 14.9% at 520p each; its total investment in STV is now over £50m.A statement from STV said, “The purchase of the balance of… Continue reading MGN Takes A Further 5% Of STV
Sky Television, in a bid to gain extra subscribers by Christmas, has allocated a budget of £18.5m for marketing. Sky will be placing an ad on 8 million eggs through Tesco supermarkets, carrying the strapline “Sky TV – No Turning Back”, from next Monday. The boxes will also carry the logo and a competition phone… Continue reading Sky In Eggstra Christmas Promotion
The rise in advertising in Newspaper Review sections has been enormous over the past year; 140% for the year ending May 1994 compared to the year ending May 1993. This compares with a growth of 7.7% year on year in the consumer magazine market as a whole. SHARE OF CONSUMER ADVERTISING JUNE 1993 MAY 1994… Continue reading Consumer Review Sections Advertising Up 140%
Weekend press reports suggest that BSkyB will issue a statement this week on whether or not it is to go ahead with a flotation on the London and New York stock exchanges.BSkyB shareholders have been in talks trying to agree on a flotation that would value the company at more than £4bn. The four shareholders… Continue reading BSkyB Flotation Imminent
