The debate over how the European Union should protect its broadcasting industry from US imports will continue today in Brussels.With strong backing from the French, a plan was drawn up towards the end of last year to enforce more strictly the measures which require that at least 50% of programmes screened by European broadcasters are… Continue reading TV Debate Continues In Brussels
Conflicting and confusing reports have come out of Charlotte Street over the Xmas period with regard to Maurice Saatchi’s position at the company. The boardroom coup which resulted in Mr Saatchi being ousted both as chairman and board member came just before Xmas, and today was said to be the deadline for a decision as… Continue reading Saatchi Update
Gallup’s annual end-of-year poll for the Daily Telegraph shows people looking forward to 1995 with a mood of “cautious pessimism” – 30% believe 1995 will be better than 1994; 38% think it will be worse. This is not as gloomy a picture as the survey indicated in the mid to late 1970s and early 80s.69%… Continue reading Gallup Poll Points To “Cautious Pessimism”
A report from the Institute of Directors (released December 28th to the press) says that directors’ confidence in the economy has fallen back to 38%, its lowest since December 1992, mainly due to political uncertainty.53% of respondents were still optimistic about their own companies’ prospects – down slightly from 56% in October – and almost… Continue reading Directors’ Confidence Lowest For Two Years
Classic FM has revealed it attracted more than 300 advertisers in 1994, 30% of which were new to radio. The highest level was from the financial sector, accounting for 18% of the stations advertisers.
German media groups Bertelsmann, Leo Kirch and Burda, have all been involved in talks with Daimler-Benz, the automotive and aerospace group, aimed at establishing multimedia ventures.
The Daily Express and Sunday Express have linked up with Stena Sealink to offer £1 sailings to France and £5 to Holland running from December 31 to January 13. The Daily Mail and Mail on Sunday promotion – in conjunction with P&O – began on the same date but ends this Sunday (Jan 8th). Both… Continue reading Express / Mail In Sail To France Sponsorships
The electronic sign over Times Square, known to New Yorkers as the Zipper, and operated by the newspaper New York Newsday since 1986, has been taken over by Pearson, who have signed an initial two-month lease, with an option to extend for a further two years. It took over the sign hours before the New… Continue reading Pearson Takes Over New York’s Zipper
NBC has acquired a transponder on the new Astra 1D Satellite and plans to use it to provide variants of its existing service for particular markets, as well as for new services.
Maurice Saatchi has today rejected the concessionary offer to remain as chairman of Saatchi and Saatchi Worldwide Advertising, a subsidiary of the Saatchi and Saatchi group. In a letter to company secretary Graham Howell, Saatchi says “Please inform Mr Herro that I do not accept his offer. It was kind of him to consider me… Continue reading Maurice Saatchi Quits
