According to BARB data for w/e October 9th, ITV has recorded its highest share of viewing this year – 41.7%, and ITV and Channel 4 combined their highest share since w/e January 16th – 53.1% this week against 53.5% then.Commercial television’s combined performance was helped by BBC2, whose 8.3% share was its lowest of 1994… Continue reading ITV Achieves Highest Share This Year.
New sales structure for the Guardian and Observer.National managers – The Observer: Stuart Taylor, the Guardian: Joe Clark, the magazines – Miranda Cleverdon. Head of client sales: Richard Joyce. Head of features, a new role specialising in classified and display advertising in features: Jane Henley.Virgin 1215’s new sales controller, reporting to John Pearson, is John… Continue reading Appointments
A House of Commons debate, sponsored by the Newspaper Society, voted decisively in favour of newspapers having a major role to play in new interactive media markets, but newspaper consultant Jim Chisholm warned that,in the UK,government legislation could stop the multimedia revolution getting off the ground.Crenagh Lodge, chairman of CLK argued that newspapers would only… Continue reading Newspapers Positioned To Drive New Information Highways
A new study by CIT Research finds that 32 million of the 155 million homes in Western Europe are now cable TV subscribers. Of 47 million households able to watch satellite TV, just under 70% do so via cable TV networks.CIT predicts that there will be 55 million cable TV households in W. Europe by… Continue reading Cable TV Networks Reach One In Five In Western Europe
Twix has signed up for a second time as the sponsor of the ITV Chart Show,which returns on Saturday (October 22). This was the first ITV programme to be sponsored.
Express Newspapers is embarking on the final stages of research into readership of its weekend sections-“This Week” (the Daily Express Saturday review section) and “Classic” (Sunday Express 3 section).Details of the research should be available by late November.A report in today’s Marketing Week that the Sunday Express is searching for a new agency is jumping… Continue reading Express Researches Weekend Sections
The ITC is inviting applications for the cable licence covering the whole of Northern Ireland, approximately 530,000 homes. Applicants do not have to cover the whole area.The application deadline is January 23rd 1995.
At the annual meeting of News Corporation yesterday, Rupert Murdoch admitted that the Sun’s 20p cover price cost the paper £1m a week at one stage. He said that the price of the paper, now 22p,would gradually rise.“We expect to hold the majority of our circulation gain as we go back up in price slowly.”Of… Continue reading Sun Price To ‘Rise Slowly’, Times To Stay At 20p.
The next MRG meeting will be on October 24th (at JWT, 6.30pm) considering AGB Mediaspan, the fusion of Superpanel data with BARB.Speakers from AGB: Technical Director, Andrew Roberts, and Commercial Director Judith Passingham.
The only application received by the ITC for the cable franchise for Southern East Anglia has come from Southern East Anglia Cable Ltd, a wholly owned subsidiary of Cambridge Cable Ltd, which already serves 55,000 cable customers in Cambridge, Harlow, Ipswich and Colchester.This new area covers 285,000 homes of which 104,778 will be served by… Continue reading One Application For Southern East Anglia Cable
