According to research carried out by Continental Research on behalf of Atlantic 252, advertisers’ attitudes to radio have improved dramatically.Fifty per cent of agencies claim to have increased their spend on radio in 1993, as opposed to 39% in 1992. 45% claim to have increased spend “a bit” while 10% claimed “a lot”.92% of agencies… Continue reading Radio Boost Among Advertisers
An auction for Newspaper Publishing has not been ruled out if satisfactory bids are not received soon.The consortium consisting of the founders and MGN is expected to submit a bid soon; a counter bid is likely from Independent Newspapers of Ireland. However if the process becomes so delayed that the future of the titles is… Continue reading Independent Chiefs May Go To Auction
The health department is expected to announce soon that voluntary controls on tobacco advertising are to be tightened following discussions with the industry.The controls are believed to include a ban on poster advertising, tight controls on advertising in women’s magazines, an end to shop front advertising and bigger health warnings on packets.Angry magazine publishers have… Continue reading Tobacco Ad Restrictions
The latest Average Issue Readership figures for July to December’93 are the first to have a directly comparable period using the CAPI method. NRS has discouraged comparisons between periods using the CAPI data collection method and the old pen and paper method. Titles whose latest figures are for a 6-monthly period can now be compared… Continue reading Jul-Dec’93 NRS Commentary
Mercury Communications is to launch a new joint promotion on Virgin 1215. Mercury is offering FreeCall 0500 lines to the radio station for its competitions, phone-ins and request shows in return for on-air branding.All station idents for the phone lines will carry the Mercury name; the on-air branding will echo Mercury’s TV advertising, featuring Harry… Continue reading Mercury/Virgin 1215 In Joint Deal
The combined ITV/C4 revenue figure came in at £143.38m, a decrease of 0.36% on the same month in 1992. This is the only month this year apart from July when overall revenue decreased from the 1992 figure. The individual revenues for ITV and C4 were £116.15m and £27.33m respectively; this is a split of 81:19.In… Continue reading Television Round-Up – December
French Green MP, Yves Fremion, who published a committee report in preparation for the EC Green paper on Sponsorship has retracted much of his criticisms of sponsorship.Fremion’s initial paper called for a complete ban on commercial sponsorship activity. In his revised report, this is retracted; “We want the EC to encourage commercial sponsorship” The revised… Continue reading Fremion Retracts Criticisms
The Radio Authority has received nine applicants for the Birmingham local licences. The Birmingham FM licence, currently held by Buzz FM Ltd, was re-advertised in October. The AM licence will make use of a frequency currently assigned to BBC radio which will be relinquished.The AM licence will take effect from October 1 1994 and the… Continue reading Applicants For Birmingham Licences
Journalists at the Independent and Independent on Sunday yesterday voted to reject the bid put forward by MGN. Journalists passed a resolution saying that the deal “goes against the principles on which our papers were founded”. They called for the bid to be referred to the Monopolies and Mergers Commission and questioned whether David Montgomery,… Continue reading Independent Staff Oppose MGN Bid
The London Media Group has today announced that CIA (UK) Holdings Ltd has bought its entire issued share capital.Martin Shaxon, managing director of LMG told MediaTel that”the deal will enable LMG to stand alone within the CIA Group, and will do within the foreseeable future. The deal will enable LMG to use the experience and… Continue reading CIA Acquires London Media Group
