The combined TV Revenue for December, based on agency estimates, came in at £143.48m, a decrease of 0.36% on the same month in 1992. This is the only month apart from July when overall revenue decreased from the 1992 figure. The ITV/C4 split was 81:19.The best performance came from the joint London stations, increasing share… Continue reading TV Revenue Share – December
The Incorporated Society of British Advertisers has objected strongly to the ITC’s letter which was sent to TV companies. It confirmed that the current situation of sales houses could continue, subject to stringent conditions, until the results of the ITC’s review into advertising sales is released.ISBA called this an “indadequate” arrangement. Kenneth Miles, Director, said… Continue reading ISBA Respond To TV Sales
The Retail Price Index for December has been announced this morning. Inflation has increased from 1.4% last month to 1.9% this month.The actual figure, taking 1985 as the base rate is 149.99. This represents an increase of 0.2% on November 1993.
The privatisation of London Transport Advertising has attracted interest this week as the formal prospectus is due to be released.Bidders are thought to include the three largest UK poster contractors, Mills & Allen, Maiden, and More O’Ferrall, as well as the French company Dauphin. The LTA management are also expected to put in a bid,… Continue reading LTA Attracts Bidders
The ITC has written to the TV companies involved in take overs;Carlton, Central, Granada and LWT, and will be writing to Anglia and Meridian, spelling out conditions for advertising sales in the future.The ITC has confirmed that companies can continue current sales arrangements after merging, subject to existing conditions. This would mean that if Granada… Continue reading ITC Issues Statement On TV Sales
Yorkshire Tyne Tee’s national sponsor- ship department is to be disbanded; Laser will sell sponsorship, as they already do for YTTT’s advertising airtime.LATEST SPONSORSHIPSpears Games is to sponsor the World Wrestling Foundation programming on Sky Sports and Sky One for the next year. Spears’ game, Atmosfear will feature in regular programming and special events in… Continue reading Laser To Sell YTTT Sponsorship
VOILAVoila, an upmarket women’s monthly magazine is to be launched on February 10. A cross between Hello and Tatler, the title is backed by John Elliot, previous editor of Tatler. The monthly will have a cover price of £1.50 and an initial print run of 30,000. Aimed at the AB market, Voila will be full… Continue reading Two Magazine Launches
Paragon Publishing is to merge its two Nintendo computer games magazines, Super Pro and Super XS to form a new monthly, Super Gamer.Super Gamer will combine Super Pro’s reviews and Super XS’s hints and tips on playing the games. The first issue will be out on March 3rd. It will have a cover price of… Continue reading Games Titles Merge
Carat Research has released its latest research into the quality of television viewing, which showed that 26% of ITV adult viewers pay little or no attention to the programmes they watch. However, of those that are “really watching”, 59% enjoy what they watch.The most enjoyed programmes on ITV include Heartbeat, London’s Burning, Soldier Soldier, Michael… Continue reading Quality Of Television Viewing
According to the latest Concord Outdoor Rates Forecast outdoor advertising has made a healthy start to the year, with poster panel prices in the first quarter up by an unprecedented 18% YoY.The overall rates growth forecast for 1994 on 1993 is 9%. Supersites are showing the greatest increases, then 48-sheets, with 6-sheets showing smaller rises.… Continue reading Concord Outdoor Rates Forecast
