There will be an MRG Meeting on 9 February, entitled Neural Networks in Media Research. Alan Hendrickson of Pulse Train Technology will describe progress on the software project which covers media research, media planning and commercial functionality.The meeting will be held at JWT, at 6.30pm on Wednesday February 9.Contact Rosemary Taylor of Optimedia if you… Continue reading MRG Meeting – Neural Networks
The Debating Group held a debate at the House of Commons last week; the motion was “Sponsorship is of more benefit than advertising”.Sir Giles Shaw, Chairman of BARB, was chairman. John Billett, Chief Executive of The Billett Consultancy and Shaun Powell, Head of Marketing at Barclaycard, argued for the motion.John Billett pointed out that sponsorship… Continue reading Sponsorship More Benefit Than Ads
The ITC has extended the deadline for comments on the consultation paper on television advertising sales arrangements from 25 February to 4 March. This is to give consultees more time to consider possible changes from any Office of Fair Trading announcements.The ITC still intends to reach decisions at its meeting on 17 March.ITC 071 255… Continue reading ITC Extends Deadline On Sales Document
Marketline International has released a report into the radio sector in the UK, in which revenue figures for 1993 are estimated to be around £170m, an annual increase of 10-11%. Revenue for the first half of 1993 was £70.1m (a year on year increase of 7%).Industry observers are optimistic about the prospects for 1994, and… Continue reading Radio Sector Report
The Times has offered to freeze the 30p weekday and 40p Saturday price cuts for the whole year to those readers who subscribe to a regular daily copy for the year. Peter Stothard, editor of The Times says, “This is an important new commitment both to those who have long been regular buyers of The… Continue reading The Times Offers Price Cut For Year
A hardcore pornographic television channel for homosexuals is to be beamed into Britain later this year. The station, Gay TV, will be transmitted by satellite from the Continent. Gay TV is due to start transmissions from March 20. It will be launched by Mark Garner, the business man behind Red Hot Television.In order to try… Continue reading Britain To Get Gay TV
The Daily Telegraph’s promotional football game, the Fantasy Football League, running since December 27, has put on an extra 30,000 copies every Wednesday so far. A full page will be devoted to the promotion every Wednesday until the end of the current season. There have been 289,000 people entering.TODAY PUTS ON EXTRA COPIESNews International’s one… Continue reading Fantasy Football League Success
The IPA has stressed that it believes the BBC’s role as a broadcaster should be to extend choice. Following a meeting with the Government Media Committee earlier this week Nick Phillips, director general of the IPA, said; “We emphasised that the BBC should have the courage of its convictions as laid out in its document… Continue reading IPA Urges BBC To Extend Choice
According to a report in today’s FT by Raymond Snoddy, ITV companies involved in takeovers believe that the Office of Fair Trading is likely to allow one company to control up to 25% of all UK television advertising.This would be a relaxation on current limits, set at 25% of ITV only advertising revenue. If the… Continue reading TV Relaxed Rules Likely
IPC magazines is to launch a new monthly general interest magazine aimed at the 20-something male market. Loaded will be on sale on April 13th, price £2, with an initial print run of 100,000. Advertisers are guaranteed a 45,000 settle-down circulation.The move by IPC into the male fashion sector is attributed to the growing market… Continue reading New Men’s Magazine
