Question time at the end of Friday’s first conference session provided some of the liveliest debate so far – concentrating almost solely on the usefulness of the NRS.Earlier papers from Rosemary Taylor, Research Director at Optimedia, and Neil Shepherd-Smith, Research Director at Telmar, had set the mood; both often highly critical of the NRS.Bob Hulks… Continue reading NRS Under Fire
Middlesex County Press is buying three series of titles from Trinity Newspapers Southern for £3.5m.The titles were part of the Argus Press series, which Trinity recently acquired The titles are The Slough and Windsor Express series, The Surrey Herald and the Surrey Comet.NEWS CORPORATION PROFITSNews Corporation yesterday reported a 21.4% rise in third quarter profits… Continue reading Middlesex Press Buys Trinity Titles
According to an article in Marketing this week, Express Newspapers has called upon the National Readership Survey to provide data on newspaper sections. This follows the news in October this year that several newspapers and independents had commissioned Millward Brown to carry out readership research including data on newspaper sections.Roger Beeson, managing director of NRS,… Continue reading Readership Of Newspaper Sections
Richard Gold, editor of Media Week, has resigned. He will be working out his notice, which will mean that he will be leaving in April. As yet he has no firm future plans.STOCKTING TO CONDE NASTConde Nast has overhauled its ad sales operation; Charlotte Stockting, former publisher of Elle, has been hired as the company’s… Continue reading Editor Leaves Media Week
Yesterday at the MRG conference in Amsterdam Len Sanderson, Ad Director of Daily Telegraph plc. followed Rupert Miles.Len Sanderson put an equally eloquent case for the Newspaper of the Future – “Electronic, interactive, convenient, on-line and complementary to the current printed vehicle” – illustrated by an impressive presentation which illuminated the paper’s editorial and advertising,… Continue reading MRG Conference – Amsterdam – Day 1
EMAP Images is to launch a new computer games magazine beforeChristmas. The title, to be called Sega, will be monthly and have a cover price of £2.25. The editorial content will be reviews and previews on all sega games formats. Sega will be launched with an initial print run of 150,000. This autumn has seen… Continue reading New Computer Games Mag
Agency reaction to the ITV Winter Schedule announced this week seems to be mixed.Bill Barker, TV Controller at JWT told MediaTel that he believes it is a very strong schedule with the emphasis on drama. He thinks the drama will do well for the network. He particularly liked the Sunday evening programming of a major… Continue reading Agency Reaction To ITV Winter Schedule
Carat Research has released results of research into television advertising recall using the Foretel Advertising Recall database.The results showed that 10 and 20 second spots are the most cost effective spot lengths for generating advertising recall. Colin Macleod of Carat Research told MediaTel that he believes one of the more significant findings was that recall… Continue reading Television Ad Recall Study
Mirror Group Newspapers last night rejoined the Press Complaints Commission, withdrawing any criticisms they had made of the PCC or Lord McGregor, its chairman. Lord McGregor in return withdrew his remarks urging advertisers to boycott the paper.Peter Brooke last night warned the press that it has to demonstrate that it will respect and abide by… Continue reading Mirror Rejoins Complaints Body
Editor of Campaign, Dominic Mills, opened the 1993 MRG Conference in Amsterdam by looking forward to a media revolution, which he compared to a second Industrial Revolution. The new “kings of communication” in this world would be media planners and researchers he said, and the definition of a great campaign will be its media strategy… Continue reading MRG Conference – Amsterdam Day 1
