The Daily Telegraph is to relaunch its Saturday magazine in January. The main change will be a considerable increase in size from its present A4 format to the size of the Sunday Times and Observer magazines.There will be some editorial changes; new features and ideas, but the magazine has no intention of altering its current… Continue reading Telegraph Magazine Relaunching
TSMS, the sales house which represents Anglia, Central and Ulster, has been restructured into two companies, to become more than just a selling operation. TSMS Ltd will handle airtime sales, and TSMS Services will provide sales support, developing the company’s information and consultancy operations.VOLVO BUYS ANOTHER NNR PACKAGEVolvo has booked its fourth National Network Radio… Continue reading TSMS Restructures
This week the European Publishers Council has published a paper claiming that the European Commission is to issue a draft directive on ownership which could exclude print media from the opportunities opening up due to technological advances and multimedia.Frank Rogers, chairman of the Council, said the media industry needed deregulation to stimulate competition rather than… Continue reading Ownership Plans Attacked
The ITV Network Centre is inviting advertisers and agencies to a presentation following its research into the effects of non-programme editorial -“clutter”.The presentation is to take place on Thursday 18 November at the Network Centre. The research examines viewers’ attitudes to all non-programme editorial and investigates zapping behaviour during commercial breaks. Dick Emery, ITV’s Director… Continue reading ITV To Present Clutter Research
Leslie Hill, chairman and chief executive of Central Independent Television, has been elected to succeed Greg Dyke of London Weekend Television as chairman of the ITV council. Janet Hull is to be the IPA’s Director of Advertising Effectiveness. Mike Carlton, LBC’s breakfast show host is leaving the station halfway through his two year contract. Carlton… Continue reading Appointments
In the joint Marketing Week and Register-MEAL agency league table, Saatchi & Saatchi once again came out top, with an increase of 12% on last years total expenditure. The best performance was by Abbott Mead Vickers.BBDO, who rose four places on last year, with a 35% increase in expenditure on last year.TOP 10 AGENCIES Agency… Continue reading Top 10 Advertising Agencies
BMP DDB Needham and Abbott Mead Vickers BBDO have joined forces with Alban Communications to launch a new joint venture company; the new poster specialist, Outdoor Connection, will launch on 1 January 1994, with projected billings of around £14m.The three partners will each have a stake of a third in the company. Alban, the holding… Continue reading New Outdoor Specialist Created
It has been confirmed that Associated Newspapers has won the contract to supply a London based cable television channel.Associated Newspapers, with its partner SelecTV hope to launch the channel by early next year. Channel One aims to broadcast 4-5 hours of original news, entertainment and sport programming each day, as well as archive material. Associated… Continue reading London Cable TV Confirmed
The Daily Mail this week launches a joint offer with Virgin Atlantic. From Saturday, the week-long promotion offers readers two economy flights for the price of one after collecting four out of six tokens. The new offer will be advertised on television this Friday. The flights are valid for any Virgin North Atlantic destination.PUBLISHERS ASK… Continue reading Daily Mail/Virgin Flight Deal
The Daily Mail this week launches a joint offer with Virgin Atlantic. From Saturday, the week-long promotion offers readers two economy flights for the price of one after collecting four out of six tokens. The new offer will be advertised on television this Friday. The flights are valid for any Virgin North Atlantic destination.PUBLISHERS ASK… Continue reading Daily Mail/Virgin Flight Deal
