The Radio Authority has released details of the apllicants for 3 of the re-advertised ILR licences; Kettering, Belfast, and Bradford. The applicants for a new ILR licence covering St Albans and Watford have also been announced.Bradford (FM) Applicants:Black Rose FM – 0831 478377Rainbow FM – 0274 820370Sunrise FM (Incumbent) – 0274 735043KCBC (AM) Applicants:KCBC (Incumbent)… Continue reading ILR Applicants
The Daily Mail this week launches a joint offer with Virgin Atlantic. From Saturday, the week-long promotion offers readers two economy flights for the price of one after collecting four out of six tokens. The new offer will be advertised on television this Friday. The flights are valid for any Virgin North Atlantic destination.PUBLISHERS ASK… Continue reading Daily Mail/Virgin Flight Deal
The Daily Mail this week launches a joint offer with Virgin Atlantic. From Saturday, the week-long promotion offers readers two economy flights for the price of one after collecting four out of six tokens. The new offer will be advertised on television this Friday. The flights are valid for any Virgin North Atlantic destination.PUBLISHERS ASK… Continue reading Daily Mail/Virgin Flight Deal
According to the National Economic Research Associates latest survey of television advertising expectations, confidence levels in the advertising market have fallen sharply since last month.October’s survey of leading advertising agencies found that agencies’ confidence remains only slightly above normal for the time of year, and has dropped to the lowest level yet seen in 1993.Agencies… Continue reading Confidence In TV Ad Market Falls
BMP DDB Needham and Abbott Mead Vickers BBDO have joined forces with Alban Communications to launch a new joint venture company; the new poster specialist, Outdoor Connection, will launch on 1 January 1994, with projected billings of around £14m.The three partners will each have a stake of a third in the company. Alban, the holding… Continue reading New Outdoor Specialist Created
Leslie Hill, chairman and chief executive of Central Independent Television, has been elected to succeed Greg Dyke of London Weekend Television as chairman of the ITV council. Janet Hull is to be the IPA’s Director of Advertising Effectiveness. Mike Carlton, LBC’s breakfast show host is leaving the station halfway through his two year contract. Carlton… Continue reading Appointments
GMTV has confirmed that it is to offer four macro-regions to advertisers as an alternative to advertising nationally.The availability of macro-regions is hoped to be possible from early 1994, in order to improve airtime sales flexibility. However, the actual divisions are as yet to be confirmed. They are likely to be:UlsterScotland/NorthMidlands/Wales/South WestSouth East England
It has been confirmed that Associated Newspapers has won the contract to supply a London based cable television channel.Associated Newspapers, with its partner SelecTV hope to launch the channel by early next year. Channel One aims to broadcast 4-5 hours of original news, entertainment and sport programming each day, as well as archive material. Associated… Continue reading London Cable TV Confirmed
According to the National Economic Research Associates latest survey of television advertising expectations, confidence levels in the advertising market have fallen sharply since last month.October’s survey of leading advertising agencies found that agencies’ confidence remains only slightly above normal for the time of year, and has dropped to the lowest level yet seen in 1993.Agencies… Continue reading Confidence In TV Ad Market Falls
GMTV has confirmed that it is to offer four macro-regions to advertisers as an alternative to advertising nationally.The availability of macro-regions is hoped to be possible from early 1994, in order to improve airtime sales flexibility. However, the actual divisions are as yet to be confirmed. They are likely to be:UlsterScotland/NorthMidlands/Wales/South WestSouth East England
