The IPA has produced a guide for agencies who are considering BS5750 acreditation.The publication interprets how the standards relate to advertising and simplifies the language for ease of use. It has been compiled by a group which included members who had already gone for certification, a consultant who has helped a major agency achieve certification… Continue reading IPA Guidance On BS5750
Ten thousand copies of the December issue of PC-Home have been withdrawn from sale after it was discovered that the free disk on the front contained instructions for making explosive devices out of light bulbs.PC Home, which has a print run of 80,000, carries a free disk with every issue; this month 10,000 extra copies… Continue reading Computer Magazine Issues Withdrawn
The Daily Telegraph has increased sales by 30,000 since it has been running its holiday promotion, according to its own circulation figures. This means that the average circulation since the promotion began on 23 October is about 1,037,687.The Independent, however has not faired so well since its revamp. The first estimated figures from the Independent… Continue reading Newspaper Circulations
Initial reaction to the revamped European launched yesterday appears to be favourable.Mike Goodman, Media Research Manager at Abbott Mead Vickers, says that the European now feels more like a quality newspaper, likening it to an international version of the Independent. He thought that transforming Elan into a tabloid was an improvement, adding that being stapled… Continue reading Agency Reaction To European
The IPA has produced a guide for agencies who are considering BS5750 acreditation.The publication interprets how the standards relate to advertising and simplifies the language for ease of use. It has been compiled by a group which included members who had already gone for certification, a consultant who has helped a major agency achieve certification… Continue reading IPA Guidance On BS5750
YTTV yesterday issued a results warning that it was likely to report a loss for the year to 30 September, as a result of ‘lower than expected advertising and substantial exceptional costs.’ City speculation over the size of the loss range from £20m to £5m.The financial difficulties faced by the combined Yorkshire Tyne Tees station… Continue reading YTTV Issue Loss Warning
The Daily Telegraph is to relaunch its Saturday magazine in January. The main change will be a considerable increase in size from its present A4 format to the size of the Sunday Times and Observer magazines.There will be some editorial changes; new features and ideas, but the magazine has no intention of altering its current… Continue reading Telegraph Magazine Relaunching
The ITV Network Centre is inviting advertisers and agencies to a presentation following its research into the effects of non-programme editorial -“clutter”.The presentation is to take place on Thursday 18 November at the Network Centre. The research examines viewers’ attitudes to all non-programme editorial and investigates zapping behaviour during commercial breaks. Dick Emery, ITV’s Director… Continue reading ITV To Present Clutter Research
Today The European launches with a new redesigned paper. The focus of the paper has shifted from direct news to more in-depth analysis and commentary on the news, from an emphasised European point of view. As the editor says on the front page, “Europe is changing, and The European is changing with it.”The first section… Continue reading European Revamp – Review
The Radio Authority has released details of the apllicants for 3 of the re-advertised ILR licences; Kettering, Belfast, and Bradford. The applicants for a new ILR licence covering St Albans and Watford have also been announced.Bradford (FM) Applicants:Black Rose FM – 0831 478377Rainbow FM – 0274 820370Sunrise FM (Incumbent) – 0274 735043KCBC (AM) Applicants:KCBC (Incumbent)… Continue reading ILR Applicants
