Agencies are threatening to withhold payments for airtime bought for September on Yorkshire Tyne Tees Television until the confusion over the revenue figure is resolved.Ron Miller, managing director of Laser, is understood to have reassured agencies that LWT funds have been returned from September to October.This means the deficit will revert to September, leaving YTTV… Continue reading Agencies Threaten To Hold YTTV Cash
Carat Research has carried out a readership survey looking at the effects of the new sections in the national press.The survey concentrated on four newspapers; the Saturday Express and Mail, the Observer and the Independent on Sunday. Findings show that there is unlikely to be any major change to circulation or readership levels.Over 25% of… Continue reading Newspaper Sections Survey
Energizer, the Ever Ready battery brand, is to sponsor the Atlantic 252 Top 40 Countdown. This is the first radio sponsorship for Ever Ready. National Westminster Bank is to sponsor two of Yorkshire Television’s Business programmes – Big Business and Exporter of the Year Argos is to sponsor Granada TV’s shopping programme, Stocking Up for… Continue reading TV And Radio Sponsorship Deals
Both Classic FM and Virgin have reported an increase in advertising.Six months after its launch Virgin 1215 has advertising way ahead of projections. Chief executive David Campbell said that “Our task now is to build on this excellent start, and attract even more listeners”.Classic FM achieved billings of over £1 million in October for the… Continue reading Classic And Virgin Advertising Up
Proposals to impose VAT on newspapers in next month’s budget are being interpreted internationally as a bid by the government to punish British press.In a letter to Chancellor Kenneth Clarke, Scott Low, president of the International Federation of Newspaper Publishers, urges him not to introduce any level of VAT on newspapers. He warns that there… Continue reading Press VAT Condemned Internationally
Intitial sales for Mojo, the music magazine from Emap Metro, which launched on October 15 with an initial print run of 65,000, look to be a success.According to the publishers, many newsagents sold out after just one week, and the first issue looks set to be a sell out.Mojo 071 436 1515.DELAY FOR DON’T TELL… Continue reading Mojo Initial Success
The Rajar data for quarter 3 1993 shows commercial radio increasing its share of listening to 41.1%. This is an increase of 3.3 % points since the first Rajar survey a year ago. The latest data also shows commercial radio’s weekly reach increasing from 53% to 56%.Commercial Radio v All BBC Q4’92 Q1’93 Q2’93 Q3’93… Continue reading RAJAR Quarter 3 Network Data
Proposals to impose VAT on newspapers in next month’s budget are being interpreted internationally as a bid by the government to punish British press.In a letter to Chancellor Kenneth Clarke, Scott Low, president of the International Federation of Newspaper Publishers, urges him not to introduce any level of VAT on newspapers. He warns that there… Continue reading Press VAT Condemned Internationally
BBC reaction to the latest Rajar results has been optimistic. Despite the fact that commercial radio has increased its share by 3.3%, BBC Radio still has 56.1% of the total share.The BBC points out that Radio 3 has increased its audience share from 1.3% to 1.4%, bringing its audience to over 3 million, citing the… Continue reading BBC Radio Reaction
Intitial sales for Mojo, the music magazine from Emap Metro, which launched on October 15 with an initial print run of 65,000, look to be a success.According to the publishers, many newsagents sold out after just one week, and the first issue looks set to be a sell out.Mojo 071 436 1515.DELAY FOR DON’T TELL… Continue reading Mojo Initial Success
