The quarter 3 Rajar data sees Capital FM increasing its share of listening in the London TSA to 17.3%. The station’s share has been fluctuating over the past year and reached a low of 16.6% in quarter 2. The ill-fated LBC Newstalk and Talkback both recorded falls in their share of listening. Newstalk had achieved… Continue reading LONDON RADIO LISTENING UPDATE
Both Classic FM and Virgin have reported an increase in advertising.Six months after its launch Virgin 1215 has advertising way ahead of projections. Chief executive David Campbell said that “Our task now is to build on this excellent start, and attract even more listeners”.Classic FM achieved billings of over £1 million in October for the… Continue reading Classic And Virgin Advertising Up
Proposals to impose VAT on newspapers in next month’s budget are being interpreted internationally as a bid by the government to punish British press.In a letter to Chancellor Kenneth Clarke, Scott Low, president of the International Federation of Newspaper Publishers, urges him not to introduce any level of VAT on newspapers. He warns that there… Continue reading Press VAT Condemned Internationally
Intitial sales for Mojo, the music magazine from Emap Metro, which launched on October 15 with an initial print run of 65,000, look to be a success.According to the publishers, many newsagents sold out after just one week, and the first issue looks set to be a sell out.Mojo 071 436 1515.DELAY FOR DON’T TELL… Continue reading Mojo Initial Success
The Rajar data for quarter 3 1993 shows commercial radio increasing its share of listening to 41.1%. This is an increase of 3.3 % points since the first Rajar survey a year ago. The latest data also shows commercial radio’s weekly reach increasing from 53% to 56%.Commercial Radio v All BBC Q4’92 Q1’93 Q2’93 Q3’93… Continue reading RAJAR Quarter 3 Network Data
Proposals to impose VAT on newspapers in next month’s budget are being interpreted internationally as a bid by the government to punish British press.In a letter to Chancellor Kenneth Clarke, Scott Low, president of the International Federation of Newspaper Publishers, urges him not to introduce any level of VAT on newspapers. He warns that there… Continue reading Press VAT Condemned Internationally
BBC reaction to the latest Rajar results has been optimistic. Despite the fact that commercial radio has increased its share by 3.3%, BBC Radio still has 56.1% of the total share.The BBC points out that Radio 3 has increased its audience share from 1.3% to 1.4%, bringing its audience to over 3 million, citing the… Continue reading BBC Radio Reaction
Intitial sales for Mojo, the music magazine from Emap Metro, which launched on October 15 with an initial print run of 65,000, look to be a success.According to the publishers, many newsagents sold out after just one week, and the first issue looks set to be a sell out.Mojo 071 436 1515.DELAY FOR DON’T TELL… Continue reading Mojo Initial Success
Agency reaction to the new ES magazine launched on Friday has been mixed.Jackie Rix, Client Services Executive in Press at the London Media Company is not impressed by the new magazine. She said that while she does not dislike the magazine, she preferred the old product, not being a fan of review sections. Her major… Continue reading ES Magazine – Agency Reactions
On Friday the Evening Standard launched its new weekly magazine to replace the previous monthly.It is tabloid size, printed on colour newspaper rather than the previous magazine which was glossy. The title contains articles on gossip, fashion, London celebrities, as well as regular shopping features, guides to restaurants, motoring, cookery, sports and a section called… Continue reading ES Magazine – First Issue Review
