The Incorporated Society of British Advertisers will urge the Government to simplify existing financial advertising regulations in a presentation to the Office of Fair Trading.The ISBA will respond to the OFT’s consultation document on the Consumer Credit Act 1974 on behalf of financial advisers. The ISBA believes that a fair balance between consumer protection and… Continue reading ISBA ADVICE ON FINANCIAL ADVERTISING
Agency reaction to the new ES magazine launched on Friday has been mixed.Jackie Rix, Client Services Executive in Press at the London Media Company is not impressed by the new magazine. She said that while she does not dislike the magazine, she preferred the old product, not being a fan of review sections. Her major… Continue reading ES Magazine – Agency Reactions
IPC Specialist Group has today announced the launch of a new yachting magazine, to be published at the end of March 1994. Called Yachts & Equipment, it will be produced by the Practical Boat Owner team. The title will come out twice in 1994, in March and September.It wil be glossy, perfect bound and with… Continue reading New Yachting Magazine
A joint venture company set up by South Wales Electricity and International CableTel of the US plans to invest about £200m in building a cable TV and telephone network covering most of urban South Wales. South Wales Electricity expects that within 10 years half of the residents in its area will be taking cable TV… Continue reading Cable Venture For South Wales
A joint venture company set up by South Wales Electricity and International CableTel of the US plans to invest about £200m in building a cable TV and telephone network covering most of urban South Wales. South Wales Electricity expects that within 10 years half of the residents in its area will be taking cable TV… Continue reading Cable Venture For South Wales
The Daily Telegraph and The Sunday Telegraph are launching a major promotion this autumn, in a move they expect will add 10,000 copies to the daily circulation figures.From tomorrow, for a period of 70 days, a token will be published in both papers. Readers collecting enough tokens will be entitled to up to 20% discount… Continue reading Telegraph Launches Holiday Offer
Yesterday the PPA held the first subscription seminar and awards, sponsored by the Royal Mail. The event was organised to highlight and consider the increasing importance of subscriptions in the sale of magazines.Six awards were presented, for campaigns successful in the creative impact of the promotional package, and the effectiveness of the response. Winners were:… Continue reading PPA Subscription Awards
IPC Specialist Group has today announced the launch of a new yachting magazine, to be published at the end of March 1994. Called Yachts & Equipment, it will be produced by the Practical Boat Owner team. The title will come out twice in 1994, in March and September.It wil be glossy, perfect bound and with… Continue reading New Yachting Magazine
The BBC yesterday won an undertaking in the High Court that it will remain part of the Star TV service in Asia until the full hearing of a contract dispute, following the writ issued by the BBC against News Corporation. (Newsline 18/10)News Corporation threatened to terminate the BBC’s 10 year contract because of the planned… Continue reading BBC And Star TV Truce
Yesterday the PPA held the first subscription seminar and awards, sponsored by the Royal Mail. The event was organised to highlight and consider the increasing importance of subscriptions in the sale of magazines.Six awards were presented, for campaigns successful in the creative impact of the promotional package, and the effectiveness of the response. Winners were:… Continue reading PPA Subscription Awards
