Last night’s MRG meeting was devoted to 3 papers from the Sixth Worldwide Readership Symposium held in San Francisco in April. The papers were;Quality of Reading Measures Assessed by Qualitative Research – Hilary Cade of RSL MediaQuantifying the Qualities: Should We Measure Contacts or Relationships or Both? – Chris Minter of Readers DigestAudience Accumulation and… Continue reading MRG MEETING – READERSHIP RESEARCH
The debate over changes in ITV ownership will come to a head in the autumn, at a meeting to be chaired by the Prime Minister. The nine largest ITV companies are banned under the 1990 Broadcasting Act from taking each other over.Mr Major will also decide on whether to extend the moratorium on other take-… Continue reading Major Will Decide TV Takeovers
Figures quoted in today’s Financial Times show the Times continuing to hold on to a circulation increase of more than 30% since cutting its price.The Manchester Evening News claims that its new colour magazine boosted sales last Wednesday by 12% week on week; sales on 15 September increased by 22,000.
Channel 4’s new eccentric Friday night arts programme, Eurotrash, is to be sponsored by Bass Brewers’ premium lager, TAG.The deal, worth £100,000, is the latest stage in the campaign to make TAG the leading cult lager brand. Eurotrash, which will run for 6 weeks, will cover the trendiest parts of European culture fashion, film, music… Continue reading C4 Deal With TAG Lager
Figures for the first full week of viewing to the newly launched satellite channels and Sky’s Multichannel paid-for package have been released by BARB.Comparing the last full week of August, before the changes on 1st September, with the week ending 12th September it appears that Sky 1 encryption has lost it 1.4% of its total… Continue reading Latest Satellite Viewing Figures
Yesterday Channel 4 and the Independent newspaper launched a new project called Power and the People, designed to bridge the gap between politicians and the electorate.The project aims to improve the current system of opinion polling, by introducing “deliberative polling”. This is whereby a national representative sample of voters study a particular issue before answering… Continue reading C4 / Independent Polling Inititative
MAI, the financial services, information and media group headed by Lord hollick, and owner of Meridian broadcasting company yesterday announced its profits for the year to June 30.Pre-tax profits were up 13% to £80.2m. Although separate figures for Meridian were not available, it was revealed that Meridian was ahead of budget.Southern Newspapers recorded pre-tax profits… Continue reading MAI/Southern Newspapers Profits
Last month the average weekly cinema admissions figure topped the 3 million mark for the first time in 20 years. The August’93 figure of 3.19m was an increase of 28.7% on August’92 and an increase of 9.6% on July’92.August is generally a good month for admissions due to the school holiday period, which was boosted… Continue reading Cinema Admissions Rise Above 3m
The results of the first TGI Youth survey are released this week,revealing that children between the ages of 7 and 19 have a disposable income of £8bn, and even among 7-10 year-olds 50% made their own brand purchasing decision on trainers, for example.Children watch an average of 5 hours a day in front of a… Continue reading Youth TGI Survey Results
Sky Television has confirmed that it is planning to bid for exclusive rights to cover Wimbledon and domestic Test cricket.
