Homes & Ideas, the new home interest title from IPC, to be launched on September 9 has proved popular with the advertising industry.The 164-page launch issue closed this week with advertising revenue 50% over plan. Advertisers include Russell Hobbs Debenhams, DuPont and Smallbone, with advertorials from Laura Ashley, Miele, Meat and Livestock and Royal Mail.Display… Continue reading New IPC Magazine Welcomed
The Radio Times, after losing its place as the country’s best-selling magazine to Reader’s Digest and What’s on TV, is to change its sales strategy.In order to be able to compete with the immediacy of national newspapers, The Radio Times will shorten its late page facility copy dates from 8 to 6 days at the… Continue reading Radio Times Sales Changes
Thomson Regional Newspapers has sold the Reading Evening Post to Kent based Citizen Press Ltd.
July’s Retail Price Index, released this morning, shows that inflation has risen to 1.4%. This is an increase of 0.2 percentage points on June, when it stood at 1.2%.Inflation rose during the first 3 months of 1993 and then dropped again in the second quarter. The actual Retail Price Index for July, taking 1985 as… Continue reading Inflation Rises In July
Chrysalis Television and Unique Television are to work together in a joint venture to develop advertiser supplied television.Advertisers will either be able to fund production in full or in part, or fund programmes in which they wish to encourage production. This would offer more opportunities than the present off the shelf sponsorship available.Tony Orsten, md… Continue reading Advertiser Supplied TV?
Yesterday BBC1 announced full details of the Screen One season, to be broadcast on Sunday evenings from September 5. These BBC made films are an attempt to win ratings from ITV on Sunday evenings. The ITV schedule is movie premieres and drama series.The £12m package includes films with Julie Walters, ‘Wide-eyed and Legless’ and ‘Bambine… Continue reading BBC Sunday Eve Battle
July’s Retail Price Index, released this morning, shows that inflation has risen to 1.4%. This is an increase of 0.2 percentage points on June, when it stood at 1.2%.Inflation rose during the first 3 months of 1993 and then dropped again in the second quarter. The actual Retail Price Index for July, taking 1985 as… Continue reading Inflation Rises In July
Meridian Broadcasting has introduced Meridian MarketTest, an all encompassing test market package for advertisers. It brings together the already available test market discounts and production incentives with quantitative research data available through Nielsen’s Homescan (Consumer Panel) and Scan Track (Retail).The addition of research facilities will enable test market advertisers to see exactly what is being… Continue reading Meridian Test Market Incentives
Today’s release of the newspaper circulation figures for July will confirm the latest results in the tabloid price war.The Sun’s drop in price has indeed led to an increase in circulation, but the expected decline for Today, the paper predicted to suffer most in the price war, has not happened.Full details will be released at… Continue reading Latest Newspaper Circulation Figures
First-half results for Thomson Regional Newspapers were well above those of the comparable 1992 period, as were figures for most of the group’s UK business, professional and academic publishing interests.Although profits of the Information and Publishing division actually fell by 12% to £53m in the first quarter, in the second quarter they rose 4%, at… Continue reading TRN Profits Increased
