Tetley is to sponsor Great Yorkshire Radio’s cricket reports. Tetley are the sponsors of the England cricket team. British Airways is to end its sponsorship of Capital Radio’s traffic reports after three years.
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Sunset Radio, the Manchester soul station, has repeatedly defaulted on payments. National Transcommunications Limited terminated transmission at 18.00 on Monday 13 August. The station has started transmitting again on another unidentified transmittor and is being investigated by the Radio Authority to see if this breaches the licence.
James Griffiths has been appointed managing director of Star TV, the Asian satellite television network. Trevor Parker, ad manager of Reed Business Publishing’s Commerical Motors is to become group display ad manager for Flight International and Airline Business. The Media Centre has appointed TV buying group director Andrew Smith to its board and promoted media… Continue reading Appointments
According to the first Establishment Survey of 1993, out this week, total net ITV homes continue to increase year on year with the latest figure up 0.9% on last year and a 2.0% increase on 1991. NET ITV HOMES Mar 91 Mar 92 Mar 93 N/W TOTAL 21581 21798 22015 The greatest increase in share… Continue reading TV Net Share Profiles
Sunset Radio, the Manchester soul station, has repeatedly defaulted on payments. National Transcommunications Limited terminated transmission at 18.00 on Monday 13 August. The station has started transmitting again on another unidentified transmittor and is being investigated by the Radio Authority to see if this breaches the licence.
National Readership Surveys is likely to start measuring Saturday readership separately in the New Year. It is currently running a final test.Roger Beeson, managing director, today told MediaTel that he is confident it will go ahead, although he could not confirm the exact details as yet. It is likely that readership will be measured from… Continue reading NRS To Measure Saturday Data
The Independent’s monthly ABC figure for July has been revised to 334,993. The orginal figure released on Monday was 336,925. There has been no amendment to the newspapers 6-monthly ABC for February to July.For all the latest ABC Figures, see Press Planner, Quick Reports.
Homes & Ideas, the new home interest title from IPC, to be launched on September 9 has proved popular with the advertising industry.The 164-page launch issue closed this week with advertising revenue 50% over plan. Advertisers include Russell Hobbs Debenhams, DuPont and Smallbone, with advertorials from Laura Ashley, Miele, Meat and Livestock and Royal Mail.Display… Continue reading New IPC Magazine Welcomed
Meridian Broadcasting has introduced Meridian MarketTest, an all encompassing test market package for advertisers. It brings together the already available test market discounts and production incentives with quantitative research data available through Nielsen’s Homescan (Consumer Panel) and Scan Track (Retail).The addition of research facilities will enable test market advertisers to see exactly what is being… Continue reading Meridian Test Market Incentives
Chrysalis Television and Unique Television are to work together in a joint venture to develop advertiser supplied television.Advertisers will either be able to fund production in full or in part, or fund programmes in which they wish to encourage production. This would offer more opportunities than the present off the shelf sponsorship available.Tony Orsten, md… Continue reading Advertiser Supplied TV?
