The new Saturday supplement to be launched on October 16 by the Daily Mail looks set to be a success. Dummies of the magazine have been shown to agencies and met with their approval.Guy Zitter, advertising director of the Mail, told MediaTel that the new supplement has been launched in direct competition to the Telegraph’s… Continue reading Mail Saturday Success?
According to a leaked report commissioned by the government from Touche Ross, the BBC has been so successful at cutting overheads that it could be forced to reduce the cost of the licence fee.The BBC has reduced overheads and costs producing savings of £65m, which has been ploughed into programme making. The BBC now faces… Continue reading BBC May Cut Licence Fee
According to a leaked report commissioned by the government from Touche Ross, the BBC has been so successful at cutting overheads that it could be forced to reduce the cost of the licence fee.The BBC has reduced overheads and costs producing savings of £65m, which has been ploughed into programme making. The BBC now faces… Continue reading BBC May Cut Licence Fee
GE Publishing is increasing the IPR for its home and craft magazine Inspirations from 150,000 to 175,000. Ge claims the increase has been prompted by newstrade demand. It will also change its format from saddle- stitched to perfect-bound. It launches on September 7. Auto Express, in a bid to counter the threat of Emap’s Carweek… Continue reading Magazine Changes
Clerical and Medical are to sponsor Concerto!, Channel 4’s classical music series starring Dudley Moore. Prudential Corporation and Classic FM have teamed up in a deal to sponsor the Prudential Awards for the Arts. The package will involve programme sponsorship as well as commissioning a limited edition CD. The Award ceremony will be on 21… Continue reading Sponsorship Latest
The following Jan-June ’93 circulation figures have been released by ABC: TOTALS %CH vrs 92 UK/EIRE % CH vrs 92 IMPRV Y C F 60,809 15.7 60,523 15.3 TRAIL WLKR 27,173 10.7 27,122 10.6 AUTO TRDER 416,667 5.4 416,666 5.4 MOTHR & BBY 113,834 0.5 111,103 -0.2 TROUT & SLM 50,667 0.5 49,231 0.9 PARENTS… Continue reading Latest ABC Figures
The Sun and Daily Mirror have both struck deals with filling station chains to give away free copies with purchases of petrol. The Sun struck its deal with Shell, offering a free copy with 25 litres of fuel; the Mirror has a deal with Esso offering one copy for £10 of fuel. Following the example… Continue reading Newspaper Sales Promotions
Clerical and Medical are to sponsor Concerto!, Channel 4’s classical music series starring Dudley Moore. Prudential Corporation and Classic FM have teamed up in a deal to sponsor the Prudential Awards for the Arts. The package will involve programme sponsorship as well as commissioning a limited edition CD. The Award ceremony will be on 21… Continue reading Sponsorship Latest
The combined ITV/C4 revenue figure for July has come in at £132.28m, a drop of £10.74m (-7.5%) on last month but only very slightly lower than the same period last year – £90,000 to be exact.The ITV/C4 revenue split below, shows C4 failing for the first month since January to increase its share of revenue:… Continue reading TV REVENUE FOR JULY
James Griffiths has been appointed managing director of Star TV, the Asian satellite television network. Trevor Parker, ad manager of Reed Business Publishing’s Commerical Motors is to become group display ad manager for Flight International and Airline Business. The Media Centre has appointed TV buying group director Andrew Smith to its board and promoted media… Continue reading Appointments
