Channel 4 has secured the UK rights to Italian football in a 1 year deal with an option to extend. C4 is considering extending coverage to a Monday programme.
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Willott Kingston Smith has published a survey on the make-up of the gross income of ad agencies, with particular reference to performance related revenue.The survey found that despite recent debate on the merits of agencies being remunerated on a performance-related basis, less than 0.7% of agencies’ gross income is currently calculated by this method.In a… Continue reading Agency Income Survey
The Newspaper Society’s annual free newspaper conference will be held at the Swallow Gosforth Park Hotel, Newcastle, 2-3 September 1993. There will be speakers from the Advertising Association, Leo Burnett, Zenith Media and Lowe Howard-Spink. Contact Lynne Gardiner at the Newspaper Society 071 636 7014 Harpers & Queen has been redesigned for its September issue… Continue reading Press Snippets
Tyne Tees Television has renewed its football sponsorship deal with North East Ford Dealers to cover the 1993-94 season. Midland brewers Everards are to sponsor Central Television’s live Sunday football coverage. South Wales Electricity are to be the first to sponsor educational programmes; they will sponsor the Welsh Learner of the Year, on Welsh channel… Continue reading Sponsorship Snippets
The Radio Authority has received 4 applications for the re-advertisedExeter/Torbay AM and FM licences;Bay City Radio 0647 722208Gemini Radio 0803 862271Wild West consortium 0237 472464Devonair (incumbent) 0392 430703All the applicants have applied for both the AM & FM licences.The Authority has re-advertised the following ILR licences;Belfast FM (96.7BCR)Bradford FM (Sunrise FM)Kettering (KCBC)
BBC Homes and Antiques is to be redesigned in October. There will be more pages and perfect binding.
The MRG will present an evening of the best in current readership research on Wednesday 22nd September, 6.00pm at JWTThe sixth Worldwide Readership Symposium was held in San Francisco last April, where over 60 papers on the state of the readership research art were presented. Three of these papers will be presented by the MRG… Continue reading MRG HOLDS READERSHIP RESEARCH EVENING
Yesterday Saatchi & Saatchi announced an increase of £7.4m to £9.1m in the pre-tax profits for the 6 months to the end of June.Revenue was up 11.5% to £404m although favourable currency movements had been responsible for virtually all of the 13.4% improvement in continuing operations.Revenue for the whole of 1993 was expected to be… Continue reading Saatchis And CIA Announce Profits
Diet Coke is to sponsor film and TV pages in the Radio Times as a way of underlining its on-screen sponsorship of ITV’s movie premieres.The deal will last for a year, and will mean that the logo will appear beside the Diet Coke film premieres on film pages and a TV listings spread in each… Continue reading Diet Coke To Sponsor Radio Times
Coca-Cola and Kiss 100 have joined to sponsor live music. The contract will last for a year, and both organisations will promote live acts in and around London. The deal involves a “through the line” package entitled “Live Music Always”, and is part of the “Coca-Cola Is The Music” project.Contact Dan Marsh at Lynne Franks… Continue reading Coke Sponsorship Deals
